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Global Media

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Stephen Ratcliffe-Jones

on 18 October 2010

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Transcript of Global Media

Global Media News Advertising http://www.imdb.com/title/tt1010048/companycredits Cultural Imperialism The imposition of a foreign viewpoint
or civilization on a people. Communist Party’s Central Propaganda Department Although there are many different advantages, there are just as many disadvantages of global campaigns:
Differences in consumer needs, wants, and usage patterns for products
Differences in consumer response to marketing mix elements
Differences in brand and product development and the competitive environment
Differences in the legal environment, some of which may conflict with those of the home market
Differences in the institutions available, some of which may call for the creation of entirely new ones
Differences in administrative procedures
Differences in product placement. Advertising revenue estimated at $500 billion worldwide. http://www.afterelton.com/blog/edkennedy/bollywood-dunno-y http://www.huffingtonpost.com/2010/01/13/google-china-history-time_n_422488.html#s75261
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