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Social Media for School Districts

New York State Council of School Superintendents Sept. 27, 2010

Ericka Blackburn

on 16 February 2015

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Transcript of Social Media for School Districts

Web 2.0 and Social Media for School Districts

Ericka Blackburn
ADM 811
October 31, 2013
Why Use Social Media in Your School District?
Engaged Families
Keep Your School Community in the loop by sharing events and updates
Greater Community Awareness=Increased Participation
Higher School Enrollment
Public School are Competing for Students
By sharing student work online--allows potential consumers to see an inside glimpse into the district and allows them to make a more informed decision when choosing between your school and another.
Created 2004
More than 500 million users worldwide
100 million users log on every day
100 million+ users access FB from a mobile device
Largest group of users – age 35 – 54
A Few Social Media Stats
Created 2006
It took 3 years, 2 months and 1 day to get to the billionth tweet.
Today it only takes one week for users to send a billion tweets.
In 2012, almost 1 million accounts were added to Twitter every day.

Started on Valentines Day, 2005
Every second there are 46,296 YouTube videos being viewed all around the world
Every minute, 20 hrs of video uploaded
Meriwether Lewis Elementary School,
Portland, Ore.
Comments turned off, photos of individual students set on "private" and shared only with parents.
140 Characters or less
Why Use Twitter?

Bring your school district together with a shared hashtag.
Districts are large. Wouldn't it be nice to see what others are teaching and learning throughout the school year? For parents, teachers, administrators and community members to have a quick, easy and instantaneous way of collaborating with each other.
Social Media Policies and Commenting
Keep comments open on Facebook, but monitor
Monitor your Twitter feed & followers
Don't "follow" individuals on Twitter, but organizations are OK
Close comments on YouTube
Close comments on Flickr

Districts & Schools Use Facebook to:
Drive traffic back to website
Promote schools
Provide links to positive press
Post links, photos and videos
Once you have 25 fans, get a customized URL
How to Use Flickr
Photo tour of your schools
Create a student portrait gallery with quotes or personal anecdotes
Create albums of alumni class reunions
Post ongoing photos of the new building construction
Make a Commencement album
Post news and events photos.

1. Goals/Purpose – Develop rationale at the beginning, listing risks and rewards and refer to district’s mission, philosophy, existing policies, strategic plan.
2. Friending/following – policy for friending (accepting and initiating friend requests) for students, parents, alumni, prospective students, and former students.
3. Teaching with social media – using social media sites in classroom.
4. Guidelines on posting content to social media and any restrictions on use during school hours.
5 Privacy settings – Train educators & students about privacy settings of facebook & similar sites & restrict profiles and content if recommended by the district.
6. Educators’ friends – acknowledge that what friends post on educators’ pages/profiles and what educators post elsewhere can be public. Encourage faculty/staff to weigh carefully what they post and to inform friends of their professional role online.
7. School’s reputation – recommendations to adhere to school policies (including harassment, etc.).
--Lorrie Jackson, EdSocialMedia
Papillion La Vista Schools, Nebraska
Erie 1 BOCES
Professional Growth and Networking
Every second there are 46,296 YouTube videos being viewed all around the world
Why Use Social Media....Continued
Control your own message. A FREE alternative to print media in getting the word out.
Drive traffic back to your website**
It's About Collaboration, Community & Participation
Community Buy-In
Social Media allows you to build relationships with the community members by including them in the conversation.

School Districts' Target Audience Already Uses Social Media
Using these social media tools can radically influence the community's perception of your district
It also provides an opportunity to monitor what people are saying
Allows your school to participate actively in the conversation
Instead of creating a Personal Facebook profile, schools are able to create Facebook pages. Unlike a Facebook profile, which has a variety of privacy settings, a Facebook page is publicly viewable by all users on Facebook.

A Facebook page serves as a central place for your district and community to share and update information about the district, to post comments, and to upload photos. When someone clicks "like" button on the Facebook page, updates from that page are included in that user's newsfeed. In this way, users can see the latest updates, photos, and links from your district without ever having to visit your page.
Why Use Twitter Continued...
Family And Community Engagement
According to Twitter, 460,000 new signups occur daily, 80% from people between the ages of 18-40.
What's the significance?
These are the ages of most parents with school-aged children

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