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Cupper

MKTG313
by

Ramble Chan

on 10 May 2010

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Transcript of Cupper

Charming Secrecy! Brand Elements Cupper What are we selling? Brief Business Idea Private Label Retailer
Women underwear, lingerie (t-back, bras)
Main products: push up bras, pads
Brand Name Fanciful Approach
-“CUPPER”= CUP+UPPER

“Cup” is a classification for identifying the size of bra
Suggestive approach
-“C upper”

Give the idea to people that after using
our product, their cup can be upper
Character Chrissie Chau
Famous young model in Hong Kong and Macau
Chrissie Chau Well-known popularity
Have perfect body
Logo Female favor color
Suggestive arrangement
Modern fonts
Slogan English
A sweet hug for her
Chinese Jingle “WOW…" Gain customers’ attention
Always make customer feel surprise
Package A magnificent design box with brand logo
Increasing brand awareness
Reuse the box for environmentally friendly purpose
Full transcript