Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Canadian Tire - June 2017

No description
by

Manitoba/Ontario Prezi

on 29 September 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Canadian Tire - June 2017

Jump Starting Your Advertising
to Keep You Top-of-Mind!

How Canadian Tire Can...
Stay Top-of-Mind!
Sell Products / Services Today!
Promote Competitive Advantage!
Show-off Exceptional Team!
BE KNOWN BEFORE YOU'RE NEEDED!
Past
How did you get here?
Present
What are you doing now?
Future
Where are you going?
It's what you do when you can't see someone in person.
Advertising
Advertising
Why do companies that have seemingly maxed out on brand recognition still spend so much money on advertising?
How to Advertise
Frequency
Consistency
What's Your Message?
1 of 2
30-second commercials
What's Your Message
2 of 2
30-second commercials
What's Your Message
3 of 3
30-second commercials
What's Your Message
1 of 1
10-second commercial liner
What's Your Message
&
Our History
"'Built by Radio"'
30-second commercials daily
Jock Talk
News/Weather/Sports
Launched in 2003
# of users: 0
# of page views: 0
# of users: 78,000 independent IP addresses
# of page views: Over 2,800,000 pages of PortageOnline consumed monthly!
Over 96% of users return daily!
We are the #1 source of local news for Portage la Prairie and Area!
Today - 2017
HOW CONSUMERS USE ELECTRONIC MEDIA
Advantages of Online Marketing
Accessibility
Golden West Community websites are there with news, sports,
and weather On Demand!
Accessibility
Engagement
Quality creative can engage and inform prospective clients with a call to action directing them where you want them to go.
Engagement
Frequency
Your advertisements are visible 24 hrs/day; 7 days/week; 365 days/year.
Frequency
Consistency
Reinforce the message you are sending through media with a visual presence.

Radio and Online combine to outperform other media by
Consistency
150%
Online Marketing Plan
Big Box ad posted on PortageOnline Ag and Local News Pages
Link advertising directly to your website.
Ad posted year-round for consistency and to capitalize on peaks and valleys of the market.
Ad will deliver over 75,000 impressions per month.
Big Box ad
The Plan
Local Ag Pages
Summary
With MIX 96, COUNTRY 93, and PortageOnline YOU will be..
Be Known
Before
You're Needed!

Connected with our

audience
Connected with our

community
Connected with your
customers

28.8 million Canadian adults access the internet with a computer.
Users consume 39 hours a month browsing on desktops and laptops.
75 hours a month

Over 3/4 Canadian mobile phone users own a smart phone.
Add in Mobile Browsing...
Full transcript