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MOVE Nebraska

ADVT 489
by

Katelyn Huckins

on 27 April 2010

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Transcript of MOVE Nebraska

Secondary Research Primary Research Market / Brand Disconnect Creative Concept Play in the Park Application Process Recognition
Luncheon Facility Kits Campaign Goals parent advocates Why the


Works Creative Nebraska -
904 Facilities
3000 In-home Discoveries Increased Health Concerns
Duke University of Medicine
Laws and Regulations
State-to-State Comparisons Parents Child Care Facilities Where they get their Information
The Most Important Factors Economic Difficulties
Effects on Children Nebraska Policy Makers Awareness
Obesity "Definition" Timeline
Approach
Phase One Phase Two Press Release Activities
Flip Cameras facility applications Phase Three Target Market Pilot Counties: Lancaster and Saline
Parents of Children ages 0-5
Child Care Providers
State Policy Makers Indirectly MOVE Nebraska -
adding credibility,
promoting business and
providing confidence
with healthy opportunities Thank You
for your time... Allix, Candi, Joan, Katelyn, Paige, Rachel, Sarah and Zach of Corner Pocket Regards, We welcome your questions. Parent Kit Budget $20,686 $53,000 Pilot Counties Public Service
Announcement Statewide MOVE Nebraska -
adding credibility,
promoting business and
providing confidence
with healthy opportunities
Full transcript