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Final Walmart Presentation

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by

Jordan Merlo

on 22 April 2010

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Transcript of Final Walmart Presentation

Wal-Mart Stores Inc.
Transitional Communication Plan Key Messages Wal-Mart Stores Inc. Background Communication Tactics Objectives Desired Outcome Timeline Evaluation Purpose: “Saving people money so they can live better.”
“If we work together we’ll lower the cost of living for everyone…we’ll give the world an opportunity to see what it’s like to save and have a better life.”-Sam Walton
Sam's Club Background Opened 1st store in 1983 in Midwest City, OK
Current CEO: Brian Cornell
596 locations nation-wide
100 International locations
Geared toward small business owners
$35 membership fee/per year for Business Owners
$40 membership fee/per year for individuals
Situational Analysis 11,200 Sam's Club jobs will be outsourced to Shopper Events Additionally 2 positions in business membership recruiting will be eliminated at each U.S. Warehouse Club CEO, Brian Cornell's stragic decision to stimulate sales by allowing customers to "discover new items" 2,000 Wal-Mart Supercenters are already utilizing Shopper Events Develop a cohesive team atmosphere amongst front-line employees in the Sam's Club division while increasing internal support for company Executives. Audiences/Stakeholders Front-line employees
Managers: General Managers, District Managers, Regional Managers
Families of impacted employees
Pay-roll administrators
Investors/shareholders
Board of Directors Amanda Gualtieri, Erin Herrmann, Jordan Merlo, Katie Stadius "It's times like these when family bonds grow stronger. Together we will succeed." "Our innovative strategies will empower our customers to further enrich their lives." "Our vision of excellence is the same as yours. Customer Satisfaction." Interactive Front-Line Employee Meetings with Direct Managers Company Newsletter detailing transition and decision makers' insight Weekly FAQ sheets sent to management emails Managerial Training sessions Founded in 1962 in Rogers, Arkansas
Current CEO: Mike Duke
8,416 Stores and Club locations
14 Markets employ 2.1 million associates
Serves 176 Million customers per year
Fiscal Year 2009-2010: $405 Billion in Sales
Ranked 1st amongst Retailers in Fortune Magazine’s 2009 “Most Admired Companies”
Purpose: “Saving people money so they can live better.”
Wal-Mart Corporate Culture Values
1. Respect for the Individual
2. Service to our Customers
3. Striving for Excellence
Increased employee understanding and support of corporate goals and innovative visions with the development of a cohesive relationship between Sam’s Club employees, Shopper Events employees and corporate executives.
Host “After Hours Sampling” Events
Distribute “Recipes for Success” Guide Books to General Managers and District Managers
Contact Managers
"Recipe for Success" Guide Booklets avaliable in the office, both with managers and in break rooms
"After Hours Sampling" Programs Announced
Send out a newsletters from corporate to all employees across the nation.
Continue to update employees in the future months - Managerial Staff will be asked to hold weekly staff meetings to gauge front-line employees’ opinions of the lay offs and transition

- Surveys will be emailed to Managerial staff to measure concerns and potential opportunities for improvement

- Sam’s Club executives will regularly visit store locations to evaluate the integration process of the Shopper Events staff and techniques as well as the store culture and atmosphere
Full transcript