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General Motors Strategic Analysis

BMG 112 Presentation

Matthew Robinson

on 3 April 2013

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Transcript of General Motors Strategic Analysis

Internal Environment External Environment Positive External Forces 2011 Japanese Earthquake Positive External Forces Emerging Markets in BRIC Nations Negative External Forces Negative External Forces Eco-Friendly Trends New consumer focus
New technology required to meet environmental standards Political and Legal Forces Required to meet various international standards
Frequent introduction of new environmental standards Strengths Global Presence Factories located around the world
International and region specific brands Chevrolet: International*
(*excluding Australia and New Zealand) Vauxhall: United Kingdom Opel: International*
(*excluding North America and the United Kindom) Wuling: China Strengths Branding Long established brand names, well known and recognized
Brand image as well as values associated with the brand Low Tech and Alternate Energy Electric vehicles
Economic performances
Technology Weaknesses Weaknesses Dependence on the US Market GM focuses too much on the US market
Not enough presence in other countries
Avoid putting eggs in one basket.
US government invested in GM post-bankruptcy SWOT
Analysis Internal Environment External Environment Strengths Weaknesses Opportunities Threats Branding
Worldwide Presence Low tech & alternate energy
US Dependence Japanese Decline
BRIC Development Environmental trends
Political & legal forces Recommendations Two main recommendations in order to:
Compete, Perform, and Outstand INTENSIFIED PRESENCE IN STRATEGIC NATIONS Increased investment in BRIC countries
Competitive readiness position
Increased Market Share
Local Customization strategy ECO-FRIENDLY TECHNOLOGY Embracing the new trend
Investing in Research & Development
Matching the competition
Appealing to consumers through advertising General Motors 2013 Analysis and Future Recommendations Team Arctic Gaiters
BMG 112
April 3rd, 2013 Executive Summary Recovering from bankruptcy, there is a need to continue forward momentum
Strengths and Opportunities found in global presence
Weakness and Threats stemming from our roots in tradition and need for technological innovation
Moving forward through global advantages and environmental thinking Thank you! To conclude: GM needs to mold its global model to fit the shifting, globalizing world
Effort required to engage in making an environmental difference
We were hit hard, but GM has a proud history and we are on our way back to the top. Back-up Slides: GM was hit hard by the global recession in 2008.
Aided by the US government to restructure the company.
The company filed for bankruptcy in 2009.
Company was restructured with investment from the American and Canadian governments as well as other investors.
Brands such as Hummer, Saturn and Pontiac are no longer under the GM umbrella following the restructuring.

This is a further example of US dependency. Holden: Australia, New Zealand
Baojun: China
Jiefang: China
Wuling: China
Chevrolet: Global, except Australia, New Zealand
Opel: Global, except North America, United Kingdom
Buick: North America, China, Israel
Cadillac: North America, Europe, Asia, Middle East
GMC: North America, Middle East
Vauxhall: United Kingdom ALL GM BRANDS References: General Motors Swot, www.wikiswot.com
Company Profile: General Motors Company (June 8, 2012), www.marketline.com
General Motors Company: A Company Profile by Anne Wilson, Matthew Robinson, Niroj Sriskantharajah, Sarah Cadoret, and Sarah Laflamme (Winter 2013)
After the Quake, The Economist (May 19, 2011), www.economist.com
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