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Lepad's Marketing Entry Strategies in Europe

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Jiang Tao

on 11 August 2011

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Transcript of Lepad's Marketing Entry Strategies in Europe

Lepad's Marketing Entry Strategies
in Europe Product Review P.E.S.T Analysis Victor Lenovo group was established in 1984
focus on desktop computer & laptop

Lenovo launched its Lepad plan on 28th March 2011 2011.8.10 Political Factors: Chinese goverment support
Restriction of Internet Economic Factors: Global economic recovering
Consumer's purchasing williness Social Factors: Two main demand -- Business& Education
Increasing worldwide usage Technical Factors: Increase efficiency & productivity
Creating new features of product Strategies Product Strategy: Creat new OS v.s Apple's IOS
Concerntrate on environment issue Price Strategy: Lower price than others Place Strategy: Diversity distribution
Coropration with local electronic retailers Promotion Strategy: Linkly connection with customers
Sutible plan: sales promotion; public relation Conclusion Great opportunity to expand
European Market!!
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