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Lionel Sosa

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by

Madison Mau

on 7 April 2016

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Transcript of Lionel Sosa

Background
Born May 27, 1939
✳✱*
Education
Graduated from Lanier High School in 1957
Family
Married to Kathy Sosa
Lionel Sosa
Madison Mau
Contributions
Helped revolutionize the advertising scene
Fun Fact:
Sosa applied for a job as an artist at Disney
Attributes
Empathy
Understanding
Leader
Creative
Determination

Companies:
American Airlines
Burger King
Anheuser-Busch
Sprint
Proctor & Gamble
Accomplishments
Founded Sosart - 1967
Interesting Facts:
Worked on 7 Presidential Campaigns
Named "One of the 25 most influential Hispanics in America" by Time magazine in 2005
Sosa and Kathy spend their time painting - available to view at Sosa Galleries in Castroville, Tx
Mother from Monterrey, Mexico
Father from Mexico City, Mexico
Served in the Marine Corps
Grew up in San Antonio
Has 4 kids
Allowed companies + politicians to gain access to the Latino community
Provided Latinos with a voice through advertisement
Founded Ed Yardang & Associates
Worked for U.S. Senator John Tower's Presidential Campaign - 1978
Got 37% of the Latino vote for the Republicans
Helped found Sosa, Bromley, Aguiler, and Associates - early 1980s
1996 - $130 million in billings
150 employees
Joined numerous corporate and nonprofit boards
Sources
http://www.expressnews.com/150years/leaders/article/San-Antonio-s-Lionel-Sosa-is-a-legend-in-the-6114992.php
http://www.tamiu.edu/archives/lsbio.htm
http://www.texasmonthly.com/articles/advertising-%E2%80%A2-lionel-sosa/
Full transcript