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Alzheimer's Disease Signs & Symptoms
Transcript of Alzheimer's Disease Signs & Symptoms
of Alzheimer's Disease
Sample Communication Program:
Awareness of Alzheimer's
Disease Signs & Symptoms
Among Seniors in Illinois
MPH 688: Media, Technology, and Public Health
7 August 2013
****Please Note: This is for a school project, this is not an actual program available to the public!
What is Alzheimer's Disease?
- Most commonly seen form of dementia (memory impairment); 50-80%
- Limited Treatments (medications); no cure
- Plaques and Tangles (unwanted protein clumps) gather in the brain and affect functioning
- 2 major risk factors: increasing age (especially over 65) and family history
- Awareness of Signs/Symptoms is Key!
Social Cognitive Theory:
- Those closest to the person with undiagnosed dementia will notice the signs/symptoms
- Community groups (senior groups/church groups)
- Face-to-face/written messages
Who is Involved
3 Program Staff Members/IDPH Employees
2 Public Health Interns
2 Lead Volunteers from the Alz. Association
2 Major Partner (Alzheimer's Association
of Illinois & Benedictine University)
1 CEO of Major Insurance Company (Funding)
12 Month Program
Month 1: Initial meeting of group
Months 1-3: Partner with outside
Months 2-3: Creation of actual
Months 4-11: Program implemented
(meetings and on television)
Month 12: Evaluation of the
To promote and increase the overall awareness of the signs and symptoms of Alzheimer’s Disease among the older adult population (65 years and older) without a current diagnosis of Alzheimer’s Disease/dementia in the state of Illinois.
By December of 2014, 100% of adults aged 65 and up without a current diagnosis of Alzheimer’s Disease/dementia in the state of Illinois will have been contacted with information about the signs and symptoms of Alzheimer’s Disease
By December of 2014, 25% of adults aged 65 and up without a current diagnosis of Alzheimer’s Disease/dementia in the state of Illinois will have attended an in-person informational session on recognizing the signs and symptoms of Alzheimer’s Disease in others
- Early Stages: Mild cognitive decline/impairment; memory impirments; difficult to detect at this point
- Middle Stages: Moderate cognitive/memory impairments; individual now requires assistance with activities of daily living (ADLs)
- Late Stages: Severe cognitive/memory impairments; person requires extensive to total assist with ADLs
- Persons over the age of 65 that do not have a current diagnosis of dementia in the state of Illinois
- Only 4% of those with Alzheimer's Disease are under 65-years-old
By December of 2014, 50% of adults aged 65 and up without a current diagnosis of Alzheimer’s Disease/dementia in the state of Illinois will be aware of the signs and symptoms Alzheimer’s Disease
Overall Message Presented: an earlier diagnosis of Alzheimer's Disease is better throughout the entire process/progression of the disease; family and peers are the best source of noticing the signs/symptoms
Total Budget: $25,000 (Grants from the Alzheimer's Association of Illinois & a major insurance company)
Measure the success of the program
Help to ensure continuation of program
Observe/Change any inconsistencies,
errors, or negative factors
- Data collected/analyzed by public health interns from Benedictine University
- Document Reviews
- Use 4 evaluation questions to measure success
Outcome Type - to show success through hard data
Empowerment Approach - to encourage continued & new participation
Quasi-Experimental Design - not random; use data about older adults in other states
4 Evaluation Questions
1) Have all older adults in Illinois been contacted with information about the signs and symptoms of Alzheimer's Disease?
2) Have 25% of Illinois' older adults attended an in-person informational session?
3) Are 50% of Illinois' older adults aware of the signs/symptoms of Alzheimer's Disease?
4) Are IL older adults more aware of Alzheimer's signs/symptoms than those in states without the program?