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Typography & Graphic Arts WK1
Transcript of Typography & Graphic Arts WK1
It is NOT topography
What is Typography?
Social awareness has increased
Communication/clarity of a message
remember that typography is all around us and is more than just fonts and letters
Why is typography important?
typography in advertisements
typography in magazines
so what is it?
“I always tell people that the difference between
typography and [
typography] is the difference between work that looks professional and work that looks like someone threw it together in MS Word. One reason Apple’s stores look so good is the careful and consistent application of [the typeface] Myriad. But Kmart’s careless mash-up of Helvetica, Gill Sans, News Gothic and Gotham looks like, well, Kmart.”
James Puckett, typographer
"Typography is like fashion, or furniture. With rare functional exceptions, the world doesn't “need” new clothing or furniture designs, but people want to look different or evoke a particular feeling or fit with a particular “look,” and there are trends and styles. While true innovation is rare, people consistently come up with variations on existing themes, or combine existing elements in new ways, whether in type design, clothing or furniture."
Thomas Phinney, typographer
The art or process of setting and arranging types and printing from them.
typography as art
typography in every day
typography for logos