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LA MERCADOTECNIA

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by

Jaime Hernandez Estudillo

on 12 September 2015

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Transcript of LA MERCADOTECNIA

LA MERCADOTECNIA
Temas de la unidad 1
I.1 y I.2 Conceptos y definición..
I.3 Antecedentes de la mercadotecnia, en México y/o en mi país.
I.4 Objetivos, funciones y el proceso de marketing.1.4.1 Comprensión del mercado y de las necesidades del cliente..
1.4.2 Diseño de una estrategia de marketing orientada a los clientes..
1.4.3 Preparación de un programa y un plan de marketing integrado..
1.4.4 Construcción de relaciones con los clientes..
1.4.5 Captar valor de los clientes..
I.4.5 Modelo ampliado del proceso de marketing..
.
1.5 Ámbito de la mercadotecnia. Panorama de marketing..

Univercidad Aztlan
4to Cuatrimestre
Lic. Ingeniería Industrial
Profesora: Liliana Medina
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