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Copy of Movie Presentation Template

Simple presentation template for any movie, film, or photography related content. The film stip is multiple image splices behind a single grey frame. Copy or delete pieces to change the length. I would love to see what you do with it!
by

Sarah Mebrahtu

on 24 April 2014

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Transcript of Copy of Movie Presentation Template

First this:
Sarah Mebrahtu, B.Sc.
Client:
Barrie Film Festival

Screen One Monthly Festival
Outdoor Film Series, Reel Stories, Annual Main Event
&

Research Problems
Identification of demographics
of current audience members
Potential marketing platforms
Perceptions of UpTown theatre
Review of Relevant Literature
Two ideal film festival models - audience model and business model
(Peranson, 2008)
Screen One: Audience Festival

Lower budget, minor corporate sponsorship, little business and Hollywood involvement, not premiere oriented, word of mouth
Arts and culture have pronounced impact in small communities
Aileen Carroll (Ontario Minister of Culture) holds Barrie’s downtown revitalization plan as a provincial example, arts already contribute 20% to Barrie’s economy
(Watt, 2007)

lead to an increased sense of community as well as stress relief and stimulating for individuals
(Guetzkow, 2002)
C
omprehensive websites generate the most awareness
(Unwin, Kerrigan, Waite and Grant, 2007)
Purpose & Objectives
Determine overall perceptions, opinions, beliefs, and attitudes associated with Screen One

1. Obtain demographic profile of current audience
2. Assess awareness of BFF advertising and marketing campaigns
3. Investigate perspectives of the UpTown theatre
4. Additional content opportunities
5. Ways to attract new audience members
Purpose
Objectives
Target Populations
Audience Members
Non-Audience Members
-Obtain Demographic Profile

-Investigate perspectives of UpTown theatre
- Assess awareness of advertising and markering

- Investigate perspectives of UpTown theatre

- Additional content opportunities

- Ways to attract new audience members
Methodology & Sampling Plan
Three Stages:
`
1. Paper Survey
2. MCAPI
3. Focus Group
Stage 1:
Paper Survey
Stage 2:
MCAPI
Stage 3:
Focus Groups
Three
carefully

selected methods
- Handing out at both showings at the Screen One Festival in May

- Minimum sample size of n = 384

- Single Stage, Convenience . Sample
Mobile Computer Assited Personal Interviewing
- Intercepting people who have not attended any BFF events

- Intercepting people in the downtown area and at the Bayfield Mall

- Minimum sample size of n = 384

- Stage 1 of multistage sampling,
Convenience Sample
- Recruited through e-mails collected in MCAPI surveys

- Two focus groups with 8-10 participants each

- Stage 2 of multistage,
Systematic Random
carefully
Methodology & Sampling Plan
Detailed Implementation Plan
Paper Surveys
Printing Costs (400).........................................................................................$76.25
MCAPI Surveys
Restaurant gift certificates (2).......................................................................$100.00
Movie Passes (4) ............................................................................................$28.00
iSurvey Voucher.............................................................................................$90.00
Focus Groups
Movie passes (40) for focus group participants..........................................$280.00
Incidentals
Miscellaneous...................................................................................................$50.00
Total
$624.25
Contingency Plans
Thoughtful
Paper Survey
will extend our survey to include the June screenings

MCAPI Survey
computer assisted phone interviews (CATI)

Focus Groups
online focus groups and in-depth interviews
Explanation of
Areas of Questioning


Paper Survey
1. Screener to ensure respondents are over 16 years old
2. Collect demographic information of current audience members.
3. Establish current audience member perceptions of the UpTown Theatre
MCAPI Survey
1. Screener to ensure respondents are over the age of 16 years old, have not
.
completed a BFF survey, and have not attended a BFF event
2. Collect demographic information of non audience members
3. Identify levels and methods of Screen One awareness
4. Determine general perceptions of the Uptown Theatre
5. Determine general perceptions of cultural events within Barrie
6. Identify content expansion opportunities
7. Identify gaps in awareness methodologies
Focus Group
1. Understanding of participants recreational schedules
2. Explore factors considered when choosing to see a film
3. Word Association – film festivals, Barrie Film Festival
4. Cartoon Completion - Audience perceptions of the UpTown Theatre
5. Ranking - New Content
6. Future Involvement.
Paper Survey
will extend our survey to include the June screenings

MCAPI
Surveycomputer assisted phone interviews (CATI)

Focus Groups
online focus groups and in-depth interviews
Stephanie McIsaac, BBA
Relevant Background Information
David Wiszniowski, BA.
First Wednesday and Thursday of each month
Barrie Film Festival Mission Statement:
- To provide local and global cinematic experiences through the medium of film to generate social awareness and encourage discussion.

- Stimulate local film production by engaging youth in the potential of film as a medium of personal expression and by supporting the works of emerging filmmakers of all ages.

- Inspire young minds; exposing them to broader cultural horizons and creative possibilities.

- Encourage multi-cultural perspectives through the exhibition and support of national, indigenous and international cinema.
http://www.barriefilmfestival.ca/about.html
Paper Survey
will extend our survey to include the June screenings

MCAPI
Surveycomputer assisted phone interviews (CATI)

Focus Groups
online focus groups and in-depth interviews
Paper Survey
will extend our survey to include the June screenings

MCAPI
Surveycomputer assisted phone interviews (CATI)

Focus Groups
online focus groups and in-depth interviews
Budget
Timeline
Data Management
&
Analysis Procedures
- Completed surveys will stored in a locked facility
- Will input data into SPSS
- Analysis of the descriptive statistics and relationships
Paper Survey
MCAPI
- Audio recordings will be stored on a password
.

protected computer
- Transcribe and use qualitative software for coding
- Interpret focus group deliverables
Focus Groups
- Data will be stored on locked iPads
- Transferred to www.isurveysoft.com in order to download the
.

results
- Export the results into SPSS in order to analyze the descriptives
.

and relationships
Agenda
1. Background Information
Client Information
Client Mission Statement
2. Research Problems
3. Literature Review
4. Research Purpose & Objectives
5. Target Populations
6. Methodology & Sampling Plan
3 Stages
7. Detailed Implementation Plan
Budget
Timeline (GANTT Chart
8. Contingency Plan(s)
9. Explanation of Area's of Questioning
10. Data Management & Analysis
Full transcript