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soumya mukhopadhyay

on 4 February 2011

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Transcript of IMRB PU5

PU5 R&D Capability people Collaboration usage of choice modelling pricing research segmentation Normative Database product test cigarette insight mining eye ball tracking pack research Communication CBC workshop for IDs GCS workshops for RMs Specialist cell for Deep Blue+ Specialist cell for BAT STM Litmus studies for PCPB Designing new approach to segmentation
: confectionary, snack foods GCS workshop, training Eyeball tracking Deep Blue+ specialist CBC workshop Normative Database, KM One stop shop for Choice Modelling 2011
initiatives IMRB's own branded STM for tobacco & fmcg A new approach to segmentation for BAT : gearing for future Bayesian Belief Network : highway to consumer delight Building normative databases & insight mining : foods & personal care Workshops & training session:
insight generation,
research design,
communication Deep Blue+ IMRB
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