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Company Presentation 2.0

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by

Sam Lastovich

on 15 November 2012

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Transcript of Company Presentation 2.0

Mission & Strategic Plan Internal Environment and Corporate Culture External Environment SWOT Analysis Competitive Advantage and Core Competencies Should Google keep up what they are doing? Political/Legal
Copyright Issues
Used to keep up with political issues
Technological
Must stay current
More demand for newer services
Economic
During recession Google has remained resilient
Sociocultural
Relatively young userbase
About 75% of searches outside the U.S. Global
Internet searches done in most cultures
Personalized search engines in over 100 countries
Customers
Advertisers
Competitors
Microsoft's Bing, Facebook, Yahoo Competitive Advantages •Brand Equity
"Google it."
•Management
Same management its whole existence
Three-headed management monster
•Analysis
Search history
Advertising packages just for you
•Market Share
Google has 66.4% of market share for search engines Core
Competencies •Infrastructure
900,000 servers
Fast and Efficient
•Services
Gmail, Blogger, Google Finance, Google Docs, Google Apps, Google Books, Google Chrome, ect.
Offer them for free "Google’s mission is to organize the
world’s information and make it
universally accessible and useful." Mission 1.Focus on the user and all else will follow.
2. It’s best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There's always more information out there.
8.The need for information crosses all borders.
9.You can be serious without a suit.
10.Great just isn’t good enough. 10 Things We Know to Be True Vision and Plan "Invent wild things that will help humanity, get them adopted by users, profit, and then use the corporate structure to keep inventing new things."
-Larry Page Internal Environment Innovation:
Over-emphasize innovation through their 8 pillars
1.Have a mission that matters
2.Think big but start small
3.Strive for continual innovation, not instant perfection
4.Look for ideas everywhere
5.Share everything
6.Spark with imagination, fuel with data
7.Be a platform
8. Never fail to fail
Diversity: "Being yourself is job requirement"
'Sum of Google'-5000 'Googlers,' food, song and dance
'A Sixth Sense'- 750 'Googler' participants
Social Responsibility & Employee Satisfaction:
Ranked #3 in CSR poll
Consistently Ranked in Top 10 in Employee Satisfaction Corporate Culture Team Fishy Business References Market Share Graph Source: Google Inc. SWOT Analysis, 2012 YES! Carlson, N. (2011). Larry Page outlines his plan and vision for Google. Business Insider. Retrieved from http://www.businessinsider.com/larry-page-outlines-his-plan-and-vision-for-google-2011-9
Company overview. (n.d.). Google. Retrieved from http://www.google.com/about/company/
Diversity and Inclusion. (2012, April 2). Google. Retrieved November 9, 2012, from http://www.google.com/diversity/culture.html
External Analysis of Google Inc. - Ben Morrow. (n.d.). Ben Morrow. Retrieved November 13, 2012, from http://benmorrow.info/blog/external-analysis-of-google-inc
Google Inc. SWOT Analysis. (2012). Google Inc. SWOT Analysis, 1-11.
How Google Maintains Its Competitive Advantage. (2010, March 31) Smart Advantage. Retrieved November 12, 2012, from http://blog.smartadvantage.com/competitive-advantage-blog/bid/44872/How-Google-Maintains-Its-Competitive-Advantage
IrwinMatthews, J. (n.d.). What are Google's competitive advantages? Jason Matthews on HubPages. Retrieved November 12, 2012, from http://jasonmatthews.hubpages.com/hub/What-are-Googles-Competative-Advantages
Kerin, R. A., Harley, S., & Rudelius, W. (2011) Marketing: The Core. New York: McGraw-Hill.
Public, m. o. (n.d.). The Business Environment and its Effects on Google. EruptingMind. Retrieved November 13, 2012, from http://www.eruptingmind.com/the-business-environment-and-its-effects-on-google/
Reed, F. (2011, October 11). Google Gets High Marks for Social Responsibility. Internet Marketing News | Marketing Pilgrim. Retrieved November 11, 2012, from http://www.marketingpilgrim.com/2011/10/google-gets-high-marks-for-social-responsibility.html
Search engine market share Feb 2012. (2012). MyConsulting. Retrieved November 12,2012, from http://www.myconsulting.com.au/2012/04/14/search-engine-market-share-feb-2012/
Ten things we know to be true. (2012). Google. Retrieved from http://www.google.com/about/company/philosophy/
Tenebruso, J. (2012, March 7). Google is tier 1. DailyFinance. Retrieved November 12, 2012, from http://www.dailyfinance.com/2012/03/07/google-is-tier-1/
Wojciki, S. (n.d.). The Eight Pillars of Innovation | Think Quarterly by Google. Think with Google. Retrieved November 11, 2012, from http://www.thinkwithgoogle.com/quarterly/innovation/8-pillars-of-innovation.html
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