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Prime Auto - Oct. 2017

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Manitoba/Ontario Prezi

on 16 October 2017

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Transcript of Prime Auto - Oct. 2017

We are not trying to create a market for your product.
Advertising
Advertising
We are trying to exploit the market that already exists and direct directors to your place of business.
It's what you do when you can't see someone in person.
Advertising
How Prime Auto Can...
BUILD STORE TRAFFIC
GENERATE NEW CUSTOMERS
INCREASE NAME AWARENESS
Educate Customers
Expand Demographic
Increase Name Awareness
A recent study conducted by Google (yes, Google) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This information is an invaluable combination which will prove that "radio + search" is the real wining combination to drive their sales.
Nielson Report, January 2016
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Broadcast wins the hearts of customers before they're in the market for your product.

Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them
A Sound Partnership!
&
There's more OPPORTUNITY than ever before!
Why Radio?
Radio is Intrusive

Average Profit per unit advertised
$12,000.00
($100, 000.00 per unit)
$2,000 (add on sales)
twice per year (repeat business)
$4,000 (add on sales)
multiplied by 20 years of lifespan of customer
= $80,000
= $252,000.00
$80,000 multiplied by telling 2 more people = $240,00 + $12,000 (original machine)
= $4,000
Radio Creates Pre-need Preference
Radio Can Tell Your Story
Daily
Triggering Events
Weekly
Triggering Events
Monthly
Triggering Events
Yearly
Triggering Events

Triggering Events
Triggering Events
X
$305.56
= $15,278.00
X
$305.56
= $106,946
Triggering Events
X
$305.56
= $427,784
Triggering Events
X
$305.56
= $5,133,408
50
350
1,400
16,800
CarMD 2013
CarMD 2013
CarMD 2013
CarMD 2013
Daily
Triggering Events
Weekly
Triggering Events
Monthly
Triggering Events
Yearly
Triggering Events
Triggering Events
Triggering Events
X
$305.56
= $15,278.00
X
$305.56
= $106,946
Triggering Events
X
$305.56
= $427,784
Triggering Events
X
$305.56
= $5,133,408
50
350
1,400
16,800
CarMD 2013
CarMD 2013
CarMD 2013
CarMD 2013
Full transcript