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SAMSUNG

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by

Penelope P

on 21 August 2014

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Transcript of SAMSUNG

On The go
Social Media Plan
On the Go
SAMSUNG
We believe that IT spenders are constantly on the go, whereby they seek for IT product information and deals constantly on their electronic devices that are mobile
Samsung
Sentiment Analysis
Social Media Plan

S-Store
\
Works like Deals.sg
and Groupon
SWOT ANALYSIS
WHY?
Features
Facebook
Guess weekly BIG ITEM
Winner wins a coupon in the Monday20
Increase
suspension & Excitement!
Samsung products sold at a slightly cheaper price
20 sets of EXTREME DEALS are given out
While Stock Last
Works like Groupon, users buy coupons and can be redeemed at any samsung stores
Updates Via Twitter
Promotions and updates about the S-Store will be updated through our branded Twitter page. IT users may take this chance to find out clues about our videos, promotions and discount (reward) codes
Blogger Engagement Tactic
Film a series of five videos – fifteen-minute episodes, featuring the selected blogger for this engagement tactic.
Viewers get a glimpse into the lives of these well-known and well-loved bloggers, and opinion leaders
We will be placing Samsung’s products in the videos. Each episode will capture a day in the life of the blogger selected, and how he or she uses Samsung products through out the day
The full episode will be posted and put live at a specified time everyday,
Youtube Video
Get reward points on S-Store by answering questions about the video
Bloggers we wish to engage with
How are we going to measure our success?
1. Views
2. Engagement
3. Audience Growth
How?
Using social media traffic report
via Social Media Analytics
A BRANDED SOCIAL NETWORK APPLICATION
Budget
Branded Social Network Platform Software
$3,000
Monitoring Tools
$500
Video Specialist (Blogger Engagement Tactic)
$1,700
Content Creation and Copy Editing
$1,000
S-Store Specialist
$1,500
Cost of engaging Bloggers
$1,300
Branded Social Network Manager
$1,000
Total expenses for the Social Media Plan
$10,000

SWOT ANALYSIS
Strengths
Personable on social media sites
Always ask for customer's past experiences and moments with Samsung products
Creative social media advertisements (Youtube, Facebook)
Introduce functions to users on the social media sites
Weaknesses
Lack Engagement
Audience tends to seek for product specifications, deals and promotions more
Not appealing
Awareness level for its social media efforts are low
SWOT ANALYSIS
Opportunities
Target females, increasing amount of usage by this group of audiences
Tap into bloggers and influential figures
Use the latest functions on applications (Instagram video)
May want to create Q&A sites to better cater to IT users' queries (Ask.fm)
SWOT ANALYSIS
Threats
Apple spend little efforts on social media planning
User-friendly website with ongoing updates (operating systems upgrade)
Itunes
Built community based on the branded network
TARGET AUDIENCE
Goals And Strategies
Connect out target audience with our social media plan in the long run
Adopt an
Active Strategy
whereby we will build a Social Media presence, in order to connect with key influencers to increase engagement, and hence allow our target audience to participate in conversations.
To increase engagement between IT spenders and Samsung
Full transcript