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CURRENT AND FUTURE TRENDS OF MEDIA AND INFORMATION

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by

Leizel Avila

on 14 September 2015

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Transcript of CURRENT AND FUTURE TRENDS OF MEDIA AND INFORMATION

MOBILE

36% of journalists recognize mobile as the most important media trend of the year.
Current and Future Trends
DIGITAL

Integration of social media in newsrooms (18%) and reliance on videos and images (17%) ranked 2nd and 3rd among trends.

90% view mobile compatibility and responsive design as important to their organization's overall success.
Current and Future Trends
This is a form of online advertising
that matches the form and function
of the platform on which it appears.
NATIVE ADVERTISING
NATIVE

49% believe native advertising will be the top revenue source for their respective media outlets.
Current and Future Trends
Ms. Leizel Avila
Current and Future Trends
CISION
The leading global provider of PR software and services including content marketing, media monitoring, media list building, distribution and analysis.
MEDIA AND
INFORMATION LITERACY

VISUAL

66% consider page views their most important metric.
Full transcript