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#HSCM / Going Viral is a Good Thing: Thriving in the Epidemic of Health Care Social Media

© J Otte 2015. Created for UBC Practice Survival Skills course, 2015 in Vancouver. Not to be copied, used, or revised without explicit written permission from the copyright owner.

Jessica Otte

on 4 August 2015

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Transcript of #HSCM / Going Viral is a Good Thing: Thriving in the Epidemic of Health Care Social Media

Going Viral is a Good Thing: Thriving in the Epidemic of Social Media
Discover the variety of ways in which social media can be used professionally by physicians
Be aware of the medicolegal considerations & other risks
Develop the foundation of a plan to meaningfully use this technology
when radiologists take a selfie
CMA guide:

CMPA recommendations:
http://www.cmpa-acpm.ca/serve/docs/ela/goodpracticesguide/pages/communication/Privacy_and_Confidentiality/social_networking-e.htmlCPSBC: www.cpsbc.ca/files/pdf/PSG-Social-Media-and-Online-Networking-Forums.pdf

BCMJ guide:

AAFP guide:
http://www.aafp.org/dam/AAFP/documents/about_site/ SocialMediaFamPhys.pdf

A book:
B Meskó. Social Media in Clinical Practice. Springer. 2013.

The Social MEDia Course:

50+ physician-specific sites
Types of
Social Media
Curating Sites
Content Sharing
Social Networking
Blogs, Micro-Blogs
open, collaborative, knowledge-sharing educational repositories
discussions in a community setting,
structured around a particular common interest
infrastructure that allows for curating and sharing web bookmarks
sites that facilitate building relationships and sharing information, 1:1 or group communication
storage systems share media (videos, photos, documents) that may allow for collaboration
it's about participation, communication, and connection
Online Reviews
databases of crowd ratings and comments about specific goods and services
journals that are shareable to all or to a select group, usually via syndication
places to curate and share content like photos or videos
Practice Survival Skills
Jessica Otte, MD, CFPC
Declaration of Independence
Relationships with
commercial interests:


None needed

1993 first e-mail
1994 first website (HTML coding)
2002+ studied Cognitive Systems, programmed skinner-boxes in a rat lab with C++
2004 MySpace
2005 LiveJournal
2006 Palm Pilot, first blog (Wordpress)
2007 Facebook
2008 Twitter @DrOttematic
2009 2nd blog: drottematic.wordpress.com
2009 iPhone 3G
2011 LinkedIn
2014 lessismoremedicine.com (Squarespace)

Declaration of Passion
* physician/healthcare-specific
- rapid, real-time
- easy, accessible
- develops authenticity
- disrupts power imbalance
- big reach
- feedback (2+ way conversation)
- discover new studies, latest evidence
- track epidemics

- get/give advice or ideas from colleagues about cases

- share health information with patients & the public
- mythbusting
- share health policy insights
- collaborate internationally on research

- create movements for change
- hold organizations to account & get fast, publicly recorded answers

- get a job, find the right contact, develop business acumen

- use as an outlet, commiserate
- waste of time: "no R.O.I."
- risk of breaching confidentiality
- recorded forever
- lack of barriers
- expose self to scrutiny
Mitigate these?
- aim to create something useful, interesting, or valuable
- consider keeping personal & professional separate
- respect confidentiality!
- take scrutiny as an opportunity to improve
ignore it
- google yourself; if you don't like what you find, create something better!
1. Determine your goals, target audience

2. Figure out how much time you want to put in

3. Try out a few types and sites

4. Select appropriate place to learn & share

5. Focus on what you know; you'll be challenged by peers and patients
Before you start
Before making this talk, I asked my social networks to help create a title for it. Here are the best responses:

HCSM: Hashtags completely stump me (anon)
HCSM is like a chronic disease: manage it, can’t cure it (anon)
NNT = 140 characters (anon)
Digital Resource Exam: Probing your role in social media // Putting you finger on the 'how tos' of social media (PO)
"Instagram negative" or "A bitter pill to follow" (@shanathalas)
"STD" Social(media)Talk for Docs (@doctorfullerton)
"Find your Vital Signs in Social Media” (GG)
Cell'fies and 'Tweet'ments a guide to Social Media and Medicine (KL)
Crowd-sourced titles
Ways to Use It
medical professionalism applies to your online presence too
© J Otte 2015. Not to be copied, used, or revised without explicit written permission from the copyright owner.
"Your patients are already using social-media . . ."
and it can be powerful.
0: Hi. I am not experiencing any pain at all. I don't know why I'm even here.
2: I probably just need a Band Aid.
6: Ow. Okay, my pain is super legit now.
9: I am almost definitely dying.
10: I am actively being mauled by a bear.
11: Blood is going to explode out of my face at any moment.

Too Serious For Numbers: I probably have ebola. It appears that I may also be suffering from Stigmata and/or pinkeye.
Jessica Otte

Full transcript