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External Analysis of Automotive Industry

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Karina .

on 22 May 2013

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Transcript of External Analysis of Automotive Industry

Analysis Identification of Strategic Groups The Agenda External Analysis of automotive industry Thank you! Automotive
Attractiveness Available
Complements Threat of
Substitutes Entry
Barriers Exit
Barriers Buyer
Power Supplier
Power Common Automotive Industry
Analysis Electric Automotive Competition Analysis among Strategic Groups Air
transport Bycicles Trains Ships Horses! Electric
Vehicles Petrol Metals Other
components Knowledge and
intangible capital Customer
loyalty Infrastructure
costs Contracts Social
factors Standardized nature
of vehicles Low switching costs Quantity
firms Components
needed Backward
integration Electric
Industry Standardized nature
of vehicles Quantity of Firms Electric Automotive Industry Attractiveness Rival electric vehicles Threat
substitutes Available
Complements Entry
Barriers Exit
Barriers Buyer
Power Supplier
Power Gas and Petrol-based
vehicles Batteries Intangible Capital Competition Level Social Factors Contracts Low switching cost Components needed Strategic Groups Differentiation Cost-Leadership Bugatti
Lamborghini Audi
Tesla Toyota
Skoda Local, staring-up companies Opel
Ford by Karina Vasiljeva References Introducing the Future: Tesla Model S Commercial - YouTube. (n.d.). YouTube. Retrieved February 18, 2013, from http:// www.youtube.com/watch?v=RqVWGLEwyyo Rothaermel. (2013). Strategic Management: Concepts and Cases. New York: McGraw-Hill/Irwin.
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