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External Analysis of Automotive Industry
Transcript of External Analysis of Automotive Industry
Analysis Identification of Strategic Groups The Agenda External Analysis of automotive industry Thank you! Automotive
Complements Threat of
Power Common Automotive Industry
Analysis Electric Automotive Competition Analysis among Strategic Groups Air
transport Bycicles Trains Ships Horses! Electric
Vehicles Petrol Metals Other
components Knowledge and
intangible capital Customer
costs Contracts Social
factors Standardized nature
of vehicles Low switching costs Quantity
Industry Standardized nature
of vehicles Quantity of Firms Electric Automotive Industry Attractiveness Rival electric vehicles Threat
Power Gas and Petrol-based
vehicles Batteries Intangible Capital Competition Level Social Factors Contracts Low switching cost Components needed Strategic Groups Differentiation Cost-Leadership Bugatti
Skoda Local, staring-up companies Opel
Ford by Karina Vasiljeva References Introducing the Future: Tesla Model S Commercial - YouTube. (n.d.). YouTube. Retrieved February 18, 2013, from http:// www.youtube.com/watch?v=RqVWGLEwyyo Rothaermel. (2013). Strategic Management: Concepts and Cases. New York: McGraw-Hill/Irwin.