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External Analysis of Automotive Industry

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by

Karina .

on 22 May 2013

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Transcript of External Analysis of Automotive Industry

Industry
Attractiveness
Analysis Identification of Strategic Groups The Agenda External Analysis of automotive industry Thank you! Automotive
Industry
Attractiveness Available
Complements Threat of
Substitutes Entry
Barriers Exit
Barriers Buyer
Power Supplier
Power Common Automotive Industry
Attractiveness
Analysis Electric Automotive Competition Analysis among Strategic Groups Air
transport Bycicles Trains Ships Horses! Electric
Vehicles Petrol Metals Other
components Knowledge and
intangible capital Customer
loyalty Infrastructure
costs Contracts Social
factors Standardized nature
of vehicles Low switching costs Quantity
of
firms Components
needed Backward
integration Electric
Automotive
Industry Standardized nature
of vehicles Quantity of Firms Electric Automotive Industry Attractiveness Rival electric vehicles Threat
of
substitutes Available
Complements Entry
Barriers Exit
Barriers Buyer
Power Supplier
Power Gas and Petrol-based
vehicles Batteries Intangible Capital Competition Level Social Factors Contracts Low switching cost Components needed Strategic Groups Differentiation Cost-Leadership Bugatti
Ferrari
Lamborghini Audi
BMW
Mercedes
Tesla Toyota
Mini
Volkswagen
Skoda Local, staring-up companies Opel
Nissan
Ford by Karina Vasiljeva References Introducing the Future: Tesla Model S Commercial - YouTube. (n.d.). YouTube. Retrieved February 18, 2013, from http:// www.youtube.com/watch?v=RqVWGLEwyyo Rothaermel. (2013). Strategic Management: Concepts and Cases. New York: McGraw-Hill/Irwin.
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