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Extending your reach

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by

David Ragsdale

on 17 January 2016

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Transcript of Extending your reach

From Wikipedia:

A meme is "an idea, behavior, or style that spreads from person to person within a culture", according to the Merriam-Webster Dictionary.[2] An Internet meme may take the form of an image, hyperlink, video, picture, website, or hashtag. It may be just a word or phrase, including an intentional misspelling.
Marketing on the cheap - Memes
Memes created with the Aviary free app or a simple screen shot from an iPhone.
Some fun and easy COTA memes
Come Play With Me/Us Campaign
Professional memes commissioned by COTA
Extending your reach
Some ideas from your friends at COTA
Facebook - know your audience
What can FaBo do for you?
Likes
Ads
Photo Galleries
Communicate info
Events
Promotions
Surveys
Insights
Come Play Me digital shorts
Background: The COTA Board decided to pursue an aggressive advertising campaign to let members of the greater Athens area know of our tennis offerings. The slogan, "Come Play With ME/US" is intended to be inclusive and to draw a variety of demographics.
Some fun and easy COTA memes
COTA memes for State Championships
YouTube channels
Consider Facebook Ads
Insights
Revamped, interactive website
Twitter - get your word out in 140 characters
First steps
Screen shot from iPhone reminder
Boosts
Like us
Sponsored ads
Pages app
Discuss among your CTA's stakeholders what the goal of any marketing activity is - increase number of players, brand recognition, offer opportunities for a lifetime sport, etc.
Discuss budget
Identify target audience
Identify someone who can maintain/update SM regularly
Based on our own and player
feedback, we decided to revitalize
our website to include the following:
Player Forum
Photo Gallery
Links to social media
Standings
USTA resources and links

Challenge?
Through our work the last five years, much of it by trial and error, we've come up with strategies, both paid and free, to extend our reach within our community.
We had a message, but how could we get it to the masses?
We decided we needed an intern.
So, maybe we have their attention, now what?
Full transcript