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LOUIS VUITTON

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Charline Lafage-Reymond

on 26 October 2016

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Transcript of LOUIS VUITTON

LOUIS VUITTON
Competition and competitors
Comparison of the 3 main competitors
Conclusion
" Our model is based on a long term vision, enhances our heritage and stimulates creativeness and excellence.
It is the core of our Group's success and the guarantee of its future." - Bernard Arnault, LVMH CEO.
1854, Paris
(1821-1892)
Specialized in leather goods
Louis Vuitton today
International dimension of
Louis Vuitton...
Louis Vuitton's image
Louis Vuitton,
Chanps Elysées, Paris.
Michael Bruke
Bernard Arnault
1) Strong corporate and brand image: heritage, savoir-faire, excellence, travel, renown and innovation.
Louis Vuitton's strategy: distinction
What is Louis Vuitton?
2) High quality products: craft, highest and best quality, innovative, personalized and unique.
3) Modern communication: advertising campaigns, organizing events, creating special collaborations.
4) Important customer service: customer loyalty.
Distinction Strategy
Examples of the distinctive communication strategy
According to Louis Vuitton, the brand symbolizes:
- an
Art
- an invitation to
Travel
SOURCES
THANK YOU FOR YOUR ATTENTION !
LVMH. Full website. < https://www.lvmh.fr >
Louis Vuitton. Full website. < http://fr.louisvuitton.com/fra-fr/homepage >
Wikipedia. LVMH. < https://fr.wikipedia.org/wiki/LVMH_-_Moët_Hennessy_Louis_Vuitton >
Wikipedia. Louis Vuitton. < https://fr.wikipedia.org/wiki/Louis_Vuitton >

FORBES. < http://www.forbes.com/powerful-brands/list/#tab:rank >

ANDLIL. < http://www.andlil.com/analyse-swot-de-lvmh-134026.html >
< http://www.andlil.com/analyse-swot-de-hermes-146484.html >
< http://www.andlil.com/analyse-swot-de-lvmh-134026.html >

Marketing Etudiant. < http://www.marketing-etudiant.fr/marques/louis-vuitton-marketing.html >

Statista. < https://www.statista.com/statistics/267948/brand-value-of-the-leading-10-most-valuable-luxury-brands-worldwide/ >


https://louisvuittonbrand.wordpress.com
http://veronique.estienne.free.fr/doc/SLIDE.htm

http://le-luxe-la-crise.webnode.fr/conclusion/
http://www.xerfi.com/presentationetude/LVMH-(etude-de-groupe)_6ENT05 https://www.academia.edu/8587375/Stratégie_-_LVMH_-_Diagnostic
https://comofluxury.wordpress.com
Full transcript