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EVALUATING BROADCAST PROGRAMS

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jaycee karlo tapia

on 11 March 2014

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Transcript of EVALUATING BROADCAST PROGRAMS

Notes
Ideas
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EVALUATING BROADCAST PROGRAM
To determine the effectiveness of broadcast programs some survey tools can be used:
Viewership
- the type or number of people who watch a particular television program or station.
Survey
- to ask (many people) a question or a series of questions in order to gather information about what most people do or think about something.
This tools for evaluating a broadcast programs are helpful to have more effective programming technique.
- Most of the listening /viewing is done at home, largely for entertainment.
- The public's general approval of broadcasting is indicated by the fact that TV and radio sets are used by average homes for a combined total of more than eight (8) hours a day
Aside from entertainment, radio and TV exert some degree o influence on public TASTES, ATTITUDES, BEHAVIORS of listeners/viewers.
- On the other hand, radio and TV have their imperections, and the intelligent audiences will have their obligation to assess such weaknesses so that broadcasting can better serve the society.
COMMERCIALISM
- is the application of both manufacturing and consumption towards personal usage, or the practices, methods, aims, and spirit of free enterprise geared toward generating profit.
mass communication audiences five(5) basic characteristics:
1.
The audience tends to be composed of inviduals with shared experiences and affected by similar interpersonal social relationships
-- These invduals choose the media products they use by conscious selection or habitual choice.
Listenership
- the people or number of people who listen to a radio station, record, type of music, etc.
Broadcast Ratings
are the measurement systems, in an effort to determine the audience size and composition of television/radio programming.
QUESTION IS :
How did the programs fare with their audiences, in creating the greatest mass appeal ?
INTRODUCTION
MASS MEDIA
- are very active in the economic, cultural and political fabric of society.

- they help us understand events and consequence so we can shape our own opinions, beliefs and our intitutions.

- it continuosly play a significant role as:
INFORMATION PROVIDER, OPINION SHAPERS, PERSUADERS, and INTRUMENTS OF SOCIALIZATION
Most listener/viewer think that radio and television are only sources of entertainment.
- Radio and television not only affect many of the elements in our everyday life, but they also exert a direct influence on the listeners/viewers.
Aside from entertainment, radio and TV exert some degree o influence on public TASTES, ATTITUDES, BEHAVIORS of listeners/viewers.
- Every intelligent citezen has the rigth to listen to radio and TV critically.
UNDERSTANDING AUDIENCE' NEEDS
Public
refers to people, while
audience
consist of idividuals who use the content
produced by mass media.
2.
The audience tends to be large -
- Large audience of such size means that the communicator could not interact with its members on a face- to- face basis.
3.
The audience tends to be heterogenous rather than homogenous

--
Individual within a given audience represent a wide variety o social categories.
4.
The audience tends to be relatively anonymous --
Communicators normally do not know the specific individuals with whom they are communicating, although they may be aware of audiences characteristics.
5.
The audience tends to be physically separated from the communicator --
Audiences are separated from the conglomerate communicator in both time and space.
The book
Theories of Mass Communication
, sociologists
Melvin De Fleur
and
Sandra Ball- Rokeach
analyzed three (3)perspective of how audience interact with the mass media and the message that they convey.
1.
Indivdual Differences Perspective --
This describes audiences in terms of behaviorism, based on stimulus- response learning.
2.
Social Categories Perspective --
This takes the position that there are social aggregates in society, based on the common charateristics of sex, age, occupation, education, and so forth.
3.
Social Relationships Perspective --
Based on the research of Paul Lazarsfeld, Bernard Berelson and Elihu Katz, this perspective suggests that informal relationships significanthly affect audiences.

PREPARED BY:

TAPIA, JAYCEE KARLO L.
BAMC 2 - D
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