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Tools to present your STARTUP properly

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by

Leonardo Suarez

on 27 May 2016

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Transcript of Tools to present your STARTUP properly

< Pitch
< Executive summary
< Business prezo
< Investors deck
< Follow up emails
< Check list
< Investors platforms

to INVE$TOR$
Tools to present your STARTUP properly
Content
Investment cycle
Investors types
Tips of how to reach investors
TOOLS
Workshop
Investors Types
Family, friends & "fools"

Angels

Venture Capitalist

Private Equity and beyond....
Pitch
< 15s: 3 sentences—very tight “get me interested in you” overview.
< 60s: What do you do different, how do you do it, why should I care ?
< 3m: Led by the 60s, then go deeper.
< 15-20m: Full high level pitch "Investors deck"
< 30-60m: Extended presentation that has ALL details.
Investors deck slides
Investment Cycle
Aren't angelic, and
Want their $$ back BIG TIME
Before accepting a TERM SHEET
< Investigate their previous investments
< Search FUND managing 'n limited partners
< Ask for the size of their fund
< Investment range
< Ask for their role after invest
< Prefer strategic or finnancial
Angels

TYPES:
- Lone wolves / solo angels
- Angel groups
- Angel funds
- Super Angels
LEVELS OF INVOLVEMENT:
- Lead investors
- Investor advisor
- Passive investor
Wealthy individuals,
Were entrepreneurs
Venture
Capitalists

They are mostly employees
Invest others money
Highly analytical low emotional
and, also want their money back
Tools
How to reach VCs ?
Always Be Ready !
Are Dynamic
keep'em updated
Exec Summary
< Graphic design is NOT important
< But make it EASY to READ

< Executive summary
<< Contents
<< Template

< What is One Pager
< What is a Teaser



*Check " Executive Summary Template " >>
Biz Prezo
< Graphic design IS VERY important
< Use it as support for your 3-4m PITCH
SLIDES
> Compelling INTRO > tell a story
1. A clear identified PROBLEM
2. MARKET size / OPPORTUNITY
3. How you solve it / SOLUTION + VALUE
4. Players COMPETING
5. REVENUE model
6. TRACTION
7. Killer TEAM
> SUPPORT slides
http://bit.ly/introchecklist
CONTENTS
1.Company's general intro
2.Overview
3.Financial Overview
4.Product
5.Market
6.Customers
7.Revenue Streams
8.Competition
9.Barriers to Competitive Entry
10. Potential for Business/Use of Proceeds
11. Goals and Performance Objectives
12. Management Team/Strategic Relationships
13. Valuation
14.Review


< Usually used after a discovery meeting
< If you're meeting > Ask who is going to be attending.
< CONFIDENTIAL. Accessible only for interested (password protected)
< Use it as support for your 30m- PITCH
< Accurate DATA is VERY important
< Right language
< Be sure to ask > What's next ? (follow up)


Investors DECK
Follow up Emails

< Have an updated VIP list of contacts
< Make the subject attractive
< Must be personalized
< Track results (Use an emailing platform)
< Suggested contents:
<< 2 KPIs
<< What has been achieved since last contact
<< What will you be working on
<< Signed by CEO
<< Reminder about your company
<< Opt out

Create NOW your StartUP PROFILE @
http://angel.co/
http://gust.com/
http://bit.ly/execsummarytemplate
Thanks ;)
`
http://bit.ly/investorsdeckchecklist
Torrenegra Labs. Managing Partner
Create, Launch, Operate, Sell and/or Shut-down 15+ startups in U.S. / LatAM.
WeHostels
, DashBell,
SnappyGo
,
Localo
,
Rentalo
,
BigBangTravel
,
BunnyINC (Voice123, VoiceBunny, + Stealth StartUps)
VivaReal, Degusta,
MiCarga
,
Language123
,
Casting123
ServerQuo,
OutsourrceIT
HubBOG
...


HubBOG. Founding Partner
Advisers. Co-founder / CEO

@leonardosuarez
http://hubbog.co
http://advisers.IO
(BizOps + BizDev)
leo@
@
@
.IO
.CO
.com
@leonardosuarez
DO's
< Don't hustle. Get introduced
< Make your self attractive
Appear in Media
Find speaking opportunities
< Learn their language
< Always be pitching
< Use the right TOOLS


How to reach VCs ?
DON'Ts
< Don't ask for money. Ask for advice
< Be explicit and thorough
< Avoid contact without previous
investigation
< Be on TIME
< Stalk them, coincide with them,
but.....

For Potential Shareholders

(investors, hires, partners, etc..)

1. Context
2. Problem
3. Market size (TAM, SAM, Segment)
4. Solution
5. Competition
6. Monetization model
7. Traction
8. Team
9. What you need ?
For Public presentation

(media, customers, etc..)

1. Context
2. Solution (How you solve it !)
3. Solution (What’s new, improved)
4. Competition
5. Monetization model (How much_
6. Traction
7. Where to find it ?
7. Try it NOW
(promo, discount etc..)
Board Member at

http://BunnyInc.com

y

http://velumventures.com
Full transcript