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on 16 November 2017

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Transcript of Mercedes-Benz

Your target market is listening.
Owns Two or More Automobiles
All Adults - 37.36%
Christian Radio - 45.83%
Source: BBM – CBS Spring 2011
Source: BBM-RTS Canada Fall ‘11 Base: A18+ in the Prairies Question: Likely to buy/lease a vehicle in the next 12 months
Why radio?
It's Mobile
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office
Radio is always accessible

Wherever you are…
radio is there with you.
It's Personal
Radio makes a personal connection with its listeners.
The station they listen to is THEIR radio station.
Radio is word of mouth AMPLIFIED.
It's Sound
Radio is sound and sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them.
It's Effective
Your potential customers spend more time with radio on a typical work-day than any other type of media.
92% of adults listen to radio an average of 20 hours per week.
Share of daily media time adults 18+
CHVN 95.1 Reach
CHVN 95.1 Demographic

A Sound Partnership
Mercedes-Benz Winnipeg dealership is the only truly independent luxury automotive dealer in Manitoba. They are proud to carry both Mercedes-Benz and Smart brands of luxury cars, SUVs and Sprinters in New or Pre-owned options. First class service. First class experience. First class car!

Mercedes-Benz Winnipeg

2554 Portage Ave. / Winnipeg MB R3J 0N8
Full transcript