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Music City Aarhus - 2017-int. presentation

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Jesper Mardahl

on 22 November 2017

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Transcript of Music City Aarhus - 2017-int. presentation

Music City Aarhus
Why music is important to Aarhus!
It supports the city strategy for growth and expansion.
It's an industry with a turn-over of 1,8 B DKK
It create jobs - 1.200 FTE + 2.500 musicians
It presents a significant "pay-back" to the city from concerts/events from 1 mill + audience per year.
Music attracts students and an educated work force.
It's an important part of the identity of a cultural city
It's a common denominator for the creative sector in the city

Here we are...!
345.000 inhabitants - hereof 55.000 students.
DK's second-biggest city.
"Young city" - average age; 37,5.
University of Aarhus - top 100 in the world!
Highly qualified work force in hi-tech industries, wind power, shipping, agriculture etc.
Important cultural city; leading museums (ARoS,
MoMu, The Old Town, Aarhus Festival Week, Aarhus 2017, theaters, festivals, dance, film & TV - and;
MUSIC!
Background & history!
Music is an important part of the city's DNA.
A long tradition for music in all varieties and genres - from laptop to classical music
A very strong impact on Danish music.
A thriving music scene and environment.
Music education - schools & music academy
A tradition for collaboration.
We "produce" rather than "re-produce"!
Basic Element II - Music education!
Music schools
Music education
MGK - pre-academy course
The Royal Academy for Music
Musicology - University of Aarhus
Basic element I - emerging talent!
Music project for teenagers.
Rehearsal facilities
Various upcoming music environments
A crictical mass of talent.
Production facilities, studios.
Basic element III - the professionals!..
Basic element IV - venues!

Aarhus has more than 20 venues - ranging from 100 cap. til more than 4.000.
Musikhuset Aarhus/Music Hall - 8 stages rangingfrom 200 indoor to 5.000 outdoor
Various festival sites.

- presenting everything from new talent to the biggest DK and international acts - from newcomers to superstars!
Basic element V - festivals!
SPOT Festival & SPOT+ int. showcase- + conference festival;
Northside - international "boutique" festival .
Grimfest - local "boutique" festival
Grøn Koncert - DK's largest touring festival
Aarhus Festuge - international cultural event with music.
Aarhus International Jazz Festival
SPOR Festival - modern classical/eletronica
Large outdoor events
Smaller "niche"-festivals; Metal Royale, Upcoming Aarhus, Oppenheimer, NewBees, Aarhus Psych Fest, Supernoise, FLUX, RECession, Aarhus Vocal Festival, Blues, folk & reggae-festivaler.
Basic element VI - the music business!
Agencies and booking
Managements
Event & technical production
Event Safety
Production of technical equipment
Instrument retail.
Recording studios
Labels
Music Supervisors
Publishers
Distribution

- + a large group of technicians, production crews and volunteers!

Basic element VIII - music institutions, organizations & orchestras.
Aarhus Symfoniorkester/The Symphony Orchestra
Aarhus Jazz Orchestra
Danish National Opera (Den Jyske Opera)
Aarhus Sinfonietta
Aarhus Unge Tonekunstnere
ROSA - Danish Rock Council
LMS - National School Concerts
DMF - Musicians Union
Music In The Brain - research/AU.
...... and!!

Basic element VII - city policies!
Various funding programs for music.
Local music council.
"One-Stop-Shop" for promoters, festivals, events etc.
Co-funding of regional venues.
Co-funding of concerts and festivals.
Aarhus Events - public organi-
zation for attracting events.
Our visions
To develop the "new music business" - creating a network and background for further collaboration between the music business and other creative sectors!
To strengthen the SPOT Festival - the most important music business festival/showcase - as an important driver for growth locally & nationally.
To strengthen our mentoring programs and initiatives for D.I.Y.-artists.
To further strengthen sharing of knowledge through new media platforms.
To further strengthen our role as "a player" in the music business landscape nationally and to expand our international network.
... and the challenges
To get decision makers and politicians - both locally and nationally - to understand the importance of music as more "need to have - rather than nice to have"!
To create more business opportunities locally.
To secure affordable production- and rehearsing facilities
To keep the city attractive for new talent!
Our guidelines..!

Become "necessary" - from both the political- and the professional music environment- and business!
Stay visible - but create respect!
Create continuity!
Think big - but realistic!
Create "workable" and operational networks and projects!
Create hi-level content!
Share network!
Navigate carefully between arts & business!
Thanks ...
- connecting the dots!
... contact:
Jesper Mardahl/Manager
jesper@promus.dk
0045 20 21 20 19
promus.dk
A new international platform for music cities - focusing on creating:
- networking activities.
- talent exchange programs.
- business exchange & start-up programs.
- sharing of knowledge program.
- international database.
- research programs.

Founding cities: Hamburg, Sydney, Groningen & Aarhus
New member cities: Berlin & Nantes




A new network "connecting the dots" for the
music environment.
Main objectives:
The "music is need to have"-mindset!
Keeping the city attractive for new talent!
To be a strong voice in regards to:
- Cultural policies
- Business development
- Educational initiatives
- Political issues
For mere information, kontakt


John Fogde // john.fogde@northside.dk

eller besøg festivalen på

www.northside.dk

Supporting start-ups and working the talent.

Networking platform for the music community.

Step-stone between established - non-established - musicians & business.

Mentoring programs for bands & start-ups.

Extensive courses, seminars & business training.

Conference organizer; SPOT+ conferences.

Strong collaboration with all other music institutions in Denmark.

"Independent" - working for both the artists and the business.
Working both locally, nationally and internationally.


Supporting start-ups and new talent.

Networking platform for the music community.

Step-stone between established - non-established - musicians & business.

Mentoring programs for bands & start-ups.

Extensive courses, seminars & business training.

Conference organizer; SPOT+ conferences.

Strong collaboration with all other music institutions in Denmark.

A new network "connecting the dots" for the
music environment.
Main objectives:
The "music is need to have"-mindset!
Keeping the city attractive for new talent!
To be a strong voice in regards to:
- Cultural policies
- Business development
- Educational initiatives
- Political issues




What music does..!
Music is culture
Music is art
Music is identity
Music is our "social glue"
... but!
Music is also a business
Music is branding
"Without music - life would be a mistake" – Nietzsche
The diversity and quality of the established branch of the music scene and environment is enormous. The list of
bands and artist is almost endless!

From rock, jazz, hip hop, soul, electronica, pop, classical - we got it all!



.... new initiative:
What is a Music City?
In 2015 Music Canada published the report, “The Mastering of a Music City” – a guideline on how to develop a music city and use music as a common denominator for growth within the creative business sector.
The 5 Basic Elements!
.. defining a music city:
1. Local talent
2. A thriving music environment!
3. Space for music - venues, outdoor and festivals.
4. A strong local audience.
5. Music business.

..in Aarhus we have 8!
Full transcript