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RoundView Introduction

Introduction to the RoundView Guidelines

Fraser How

on 2 February 2014

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Transcript of RoundView Introduction

We are faced with a fantastic and unprecedented opportunity.
The very challenges and problems we are experiencing in our communities, businesses, and globally . . .
. . . have created the need to
re-evaluate and
how we live and work . . .
“Out of clutter, find simplicity.
From discord, find harmony.
In the middle of difficulty lies
Albert Einstein
It would be hard to find anyone who would argue we are not experiencing great challenges.
Climate Change
Resource depletion
Energy Crisis
Global Economy
Social Justice
Fresh water
But perhaps the biggest challenge. . .
. . . is to recognise all of these as an
. . . that can
the needed

that we need to turn things around and create a world in which
Nice idea. But how do we do that, Einstein?
Well, we need to look at the. . .
If we look at the system as a whole . . .
isn't really working anymore
Even for the lucky few
Let alone for the majority of the world's population
Or for the global ecosystems upon which we depend
Or, increasingly, for business itself!
We can see what we are doing that isn't working and figure out what we need to do instead.
Lets take a closer look
Beginning of the Earth
Simple Life
Early Photosynthesis
Oxygen Atmosphere
Complex Cells
Multi-cellular Life
Land Plants
Early Insects
End of the Dinosaurs
Early man
Anatomically Modern Man
Thousands of millions of years
Hundreds of millions of years
About 65 million years ago
Over 2 million years ago
Industrial Revolution
About 250 years ago
About 200 thousand years ago
all people can thrive, now and into the future . . .
Nice conditions for mammals like us
Fresh water
Good temperature
What's the problem with "Business as Usual"?
First - how the whole system works
Then a quick glance at how we got here - to understand the context
Then we'll see the ways in which "Business as Usual" is not working within the whole system
And this will enable us to see - on a whole system level - what we need to do instead
Ready . . . Lets go!
This cycle has been working for millions of years
Powered by the sun
And photosynthesis
always the same stuff
simply changing form
again and again and again
Forming complex organisms such as animals and people
That eat, produce waste (and eventually die)
And then break back down into the building blocks of life....
With help from the decomposers
And these building blocks, together with
Grow again, back into plants
just kee
s on going
All the conditions we need to thrive on this planet.
Natural capital
Ecosystem services
B e a u t y
Raw materials
not to mention the fact that we share the planet with millions of other species
and it took a long, long time to develop too. . .
Lets take a brief look at an approximate timeline of the Earth to put this in context. . .
Look! Somewhere around the Industrial Revolution, this line changes direction!!
What does this change in direction mean?
. . .and what does this big blue line represent, anyway?
Food security
Financial system
Atmosphere with just the right amount of oxygen.
Since the industrial revolution "Business as Usual" has resulted in changes to the whole system that are not in our best interest!
It's time to put these pieces together and see what's going on, so we can understand clearly how we need to change what we're doing to turn this all around
how exactly
does 'Business as usual' mess with this system?
We have a system that is:
Based on cycling
Powered by the sun and photosynthesis
Continually re-using the same matter by building it up into complex forms and then breaking it down into the building blocks for re-use
Humans, like all other species, take what we need to live from the abundant natural resources that surround us.
Inputs to society from the biosphere and its ecosystems
Outputs from society to the biosphere and its ecosystems
What we take in
What we put back
. . . and please remember we are asking this not simply to 'understand the problem', but so we can work out what to do instead to turn things around . . .
This is fine! People need to meet their needs!
It's just the
way we do so
that is not working...
We use and produce lots of substances that are perfectly natural and part of the cycle.
However, we use and produce
so much,
so fast,
that it is beyond the capacity of the natural cycle to process it all.
Thus we
the cycles of the system.
These substances build up and interfere with the workings of the whole system - for example, all that carbon building up in the atmosphere.
This is rather like water in the human body. Of course we need water to live. But if you drink too much, too quickly, it can be fatal because your system cannot handle it.
You can think of overwhelm as "Too much of a good thing!"
With our manufacturing practices and advanced technology, we use and create materials that do not naturally exist within the cycle.
Substances we create in the laboratory that do not exist in nature.
Substances we bring into the cycle from mining... for example, heavy metals from the earth's crust that are very rare within the cycle.
Because these materials don't 'belong' within the cycle, they cannot be broken down into the building blocks of life and re-used like everything else.
Consequently these materials build up within the system and eventually cause problems.
In this way we
the biosphere.
DDT and flame retardants in breast milk. Huge masses of plastic clogging up the oceans. Holes in the ozone layer.

That kind of thing...
We also physically damage and destroy vast areas of the biosphere's ecosystems.
"Every second, a slice of rainforest the size of a football field is mowed down. That's 86,400 football fields of rainforest per day, or over 31 million football fields of rainforest each year."
[source: www.nature.org]
Paving over huge areas of land causes many problems:
reduced water absorption, decreased infiltration to groundwater
urban heat islands
available fresh water
fertile soil
And there is something else
really important
that we need to remember.
While all of this is going on, there are
people in poverty worldwide.
For many people, "Business as usual" has reduced their capability to meet their needs.
Misguided Lines
RoundView Guidelines
If we take care to put things back into the cycle at a rate and in a way that can be assimilated, we will no longer overwhelm the cycle.
No dangerous build up of chemicals within the cycle... everything can be processed and flow.
When we use substances that do not belong in the cycle, we can keep them cycling within our own 'technical loop'
This is a central idea in the Circular Economy model.
Inspired by Industrial Ecology and Cradle to Cradle.
In this way, nothing that does not belong in the cycle will be put back into the cycle, so it will not build up and poison ecosystems.
Simple to understand. Challenging yet essential to do.
Resilient, diverse ecosystems are essential for the health of people and the planet.
This is not just about the wilderness and forests... there is a lot of scope for re-creating our cities to be more integrated with vibrant and diverse natural systems too.
Plentiful fresh water
Fertile soil
As we re-design and re-think, can we make sure that any changes we make increase opportunity, capability and freedom for
all people?
and even if we can't achieve this straight away, who would argue that this is not an important direction to be moving in?
If we follow all of these guidelines, we will be moving towards a world in which all people can thrive, now and into the future.
How is this any different to all of the 'green' and 'eco-friendly' stuff that we (try to) do already?
Much of our current activity is simply
...is things like reducing the amount of waste sent to landfill, or using less fossil fuels, or cutting (but not eliminating) carbon emissions...
All very helpful actions, but not in any way sufficient to turn things around . . . in the words of Cradle to Cradle (McDonough and Braungart)
"Less Bad is not Good"
This doesn't mean that saving energy and other well known 'green' actions are not worth doing!
But if we are serious about creating a society that works for all, we will need to go much further and find new and different ways of doing things that are fully aligned with the RoundView Guidelines, rather than simply slowing the damage caused by 'Business as Usual".
We need to turn around. Change direction!
Materials used for manufacuturing become 'technical nutrients' that are maintained at high quality and used again and again and again...
This is different to 'recycling' because as things are re-used they are not subject to a loss of quality, allowing indefinite technical use.
This will require all kinds of innovative strategies accross many industries, and it is totally feasible with our current knowledge...
10 y.a.
100 y.a.
1000 y.a.
10k y.a.
100k y.a.
1mil y.a.
10mil y.a.
100mil y.a.
1bn y.a.
5bn y.a.
What would be the advantages of a handful of guidelines for innovation and re-design?
Shared language
Improved & increased
Ability to know if we're headed where we want to go!
Now that we've seen what's happening to the whole system it's time to look at what we need to do instead...
We need to restore the global ecosystems.
We can learn to use the RoundView guidelines to help us navigate.
When making decisions, in life and business - evaluating how best to move forwards - this framework can inform our thinking and help us to see if we are going in the right direction or not.
Once you understand the guidelines, it is possible to apply them to anything. This can be done systematically and carefully by using the RoundView Evaluation Tool . . .
Learning how to use this tool and apply the RoundView guidelines in your life and work is pretty straightforward, very beneficial, and beyond the scope of this Prezi!
. . . so what next?
An Introduction
The RoundView is a set of guidelines for how we might move towards a more sustainable future.
The RoundView builds upon the rigor and research of The Natural Step. It was also inspired by Cradle to Cradle and Industrial Ecology.

These ideas and the RoundView guidelines themselves have been developed in over 15 years of work, and consolidated during research at the University of Manchester with Tesco, funded by the Sustainable Consumption Institute.

For a full list of acknowledgments please visit www.roundview.org
This Prezi will introduce these guidelines and the core concepts of the RoundView. We recommend following through the presentation in sequence the first time you view it.

The whole presentation will take about 15 minutes if you follow each stage.
The development of this presentation and the graphics used has been generously supported by the Ellen MacArthur Foundation as part of their work to inspire and enable a re-think and re-design towards a Circular Economy.

Please visit www.ellenmacarthurfoundation.org
Next Steps
The RoundView is being developed in an open and collaborative manner. We welcome any comments, feedback or expressions of interest.
This Prezi is the first of a series of online resources being developed to enable people to learn about and engage with the RoundView.
Please visit www.roundview.org for more information, or to contact us, and also to see the full list of acknowledgments for the development of this work.
A variety of interactive training sessions have been developed, using hands-on tools to bring the RoundView guidelines to life.
We would like to express our gratitude to the Ellen MacArthur Foundation for their kind support and interest in the RoundView.

And also to Graham Pritchard for his excellent work on the latest graphics.
And finally... thanks to you, for taking the time to explore this presentation. If you have found this interesting or useful, that's great!
Please get in touch with any positive or negative feedback!

© RoundView 2012
© RoundView 2012
© RoundView 2012
Because of the detailed graphics used in this Prezi, it is highly recommended to view this in FULL SCREEN mode!

You can do that by clicking on the 'MORE' button on the bottom right and select Full Screen.
Biological & Economic Value
We have been reducing biodiversity, fresh water supplies and all the resources essential for life and for our economy.
For example
Carbon Dioxide
Less wasted efforts, wasted resources and bad decisions
Full transcript