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Hopscotch Europe Presentation - 2016

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HOSPCOTCH EUROPE

on 22 December 2016

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Transcript of Hopscotch Europe Presentation - 2016

REFERENCES
DESIGN

BETTER
SMARTER
CAMPAIGNS
DEEPER
SMARTER
- A central hub in Dublin
- Instead of coordinating offices in each country, our multi-cultural consultants are all based under the same roof.
- From upstream strategy to on-the-ground execution, we deliver full PR services as any competitor network would. Just much faster.
NO NETWORK
- Free from unproductive network coordination, our teams spend more time researching, targeting, creating localised content and engaging with key audiences.
- We consistently generate more results for our clients, in more markets.
EXPERT
- No unproductive spend
- Our clients need not accumulate budgets per country, and can save up to 70% on coordination
- Savings are re-allocated to cover more countries, scale the service levels to your business needs - or reduce overall budgets.
- Budget optimisation through economies of Scale
Consistent evaluation and fully measurable ROI
COST-EFFECTIVE

SOCIAL
DIGITAL
Speaking engagements
Issues monitoring and response
REGIONAL INFLUENCE
PR
Social media tools & platforms
Editorial strategy
Multi-lingual content production,community management
Social media advertising, promotions and applications development
REACH & ENGAGEMENT
PR
REFERENCES
INTERNET & TECHNOLOGY
LUXURY - FASHION & CLOTHING
FOOD & BEVERAGE
http://www.hopscotch.eu/team
http://www.hops
cotch.eu/
http://www.hopscotch.eu/
http://www.hopscotch.eu/

OUR SPECIALIZED AGENCIES
heaven
Sagarmatha
Human to Human
Le Public Système PR
Le Public Système Cinéma
Capdel
U Pro

Client references


Vast majority retainer or repeat projects
EMEA CMO, CCO, CEO relationships
Established as the pan-EMEA hub of Hopscotch Groupe

Based in Dublin, Europe's most dynamic multicultural hub
Markets covered


All of our campaigns cover 3+ markets
Some cover as many as 15
42
110+
2006
https://www.linkedin.com/company/hopscotch-systeme-europe
https://www.linkedin.com/company/hopscotch-systeme-europe
https://www.linkedin.com/company/hopscotch-systeme-europe
https://www.linkedin.com/company/hopscotch-systeme-europe
https://www.facebook.com/hopscotchSystemeEurope
https://twitter.com/hopscotcheurope
SOCIAL
INDUSTRY, ENERGY, TRANSPORT
TOURISM & HOSPITALITY
COMMERCE & ECOMMERCE
INSTITUTIONS AND NGOS

Multicultural consultants

12 nationalities
9 native languages
All have worked overseas
20
- The right engagement
- Strategic results
- Pro-active service
- 360° expertise
- Effective management
- The right resources
- High productivity
- Consistent measurement
- Resources optimisation
EFFICIENCY
VALUE
Decades of experience in multi-cultural communications taught us that all brands, businesses and institutions share universal objectives when looking for PR in Europe.
- The right markets at the right time
- Regional consistency
- Local expertise
- Country scalability
COVERAGE
Public Relations consultancies have often adjusted their skills sets to the profound Internet-driven changes affecting their audiences.
But they have rarely, if ever, adapted their "multiple offices" organisation.
HOPSCOTCH EUROPE WAS BORN DIFFERENT.
INFLUENCERS RELATIONS
Full service News Bureau - Proactive media and blogger engagement - Media & blogger events - Product seeding & placements
E-REPUTATION
E-reputation monitoring & tracking - Influencers mapping & outreach - Online news rooms & dedicated mini-sites - Online events
CONSULTANCY
360° PR strategy - Strategic planning - Storyline development - Spokespeople training - Executive coaching - Issues management
CONTENT
Print, multimedia, social content - Brand content & native advertising - Surveys, competitions - Testimonials, opinion articles - Corporate collateral
PR | DIGITAL | SOCIAL
http://www.hopscotchgroupe.com/en/
http://www.hopscotchgroupe.com/en/
http://www.hopscotchgroupe.com/en/
http://www.hopscotchgroupe.com/en/
http://www.hopscotchgroupe.com/en/
ABOUT US
OUR GROUP

THE FRENCH LEADER IN PUBLIC RELATIONS, EVENTS, DIGITAL AND
SOCIAL MEDIA, IN FRANCE AND AROUND THE GLOBE
ABOUT US
OUR BRANDS
OUR MAIN BRANDS
Hopscotch PR
Hopscotch Event
Hopscotch Corporate
Hopscotch Travel
Hopscotch rouge
Hopscotch Congrès
Hopscotch Luxe
ABOUT US
GLOBAL FOOTPRINT
HOPSCOTCH EUROPE
ID
HOPSCOTCH EUROPE
WHAT BUSINESSES WANT
EFFICIENT BY NATURE
A UNIQUE AGENCY MODEL
EXPERTISE
MULTI-CULTURAL SERVICES
OUR TEAM
MANAGEMENT TEAM
HOPSCOTCH EUROPE
INCEPTION
ERIN MULLALLY
Account Director
emullally@hopscotch.eu
PATRICK FRISON ROCHE
Managing Director
pfrisonroche@hopscotch.eu
www.hopscotch.eu
INSTITUTIONS AND NGOS
OUR WORLDWIDE PRESENCE
Hopscotch Africa
Hopscotch Asia
Hopscotch Américas
Hopscotch Europe

CLIENT REFERENCES
CURRENT & RECENT PR ASSIGNMENTS
FINANCE & INSURANCE
INDUSTRY, ENERGY, TRANSPORT
TOURISM & HOSPITALITY
COMMERCE & ECOMMERCE
SPORTS & ENTERTAINMENT
CLIENT REFERENCES
CURRENT & RECENT SOCIAL MEDIA ASSIGNMENTS
FASTER
ERIN MULLALLY
Account Director
FLOHIC MORIN
Digital Account Director
Profile: American-Irish, French speaker.
15 years PR experience in Ireland, UK, US, specialist in pan European campaign direction and management
“Camera ready” – award-winning short film director
PATRICK FRISON ROCHE
Managing Director
Profile: French, bilingual French / English
25 years of experience in journalism and PR in France, Ireland, UK, Singapore, the U.S..
Areas of expertise: international campaign strategy and consultancy
Profile: French, bilingual French / English
3 years experience in digital consultancy in a start-up environment, 3 years experience in advertising, 4 years leading Hopscotch’s digital offering

https://www.facebook.com/HopscotchEurope/
http://bit.ly/HopscotchEuropeLI
@hopscotcheurope
information@hopscotch.eu
Full transcript