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Centennial Supply NAPA

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Manitoba/Ontario Prezi

on 15 February 2017

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Transcript of Centennial Supply NAPA

Welcome!
Advertising can keep you top-of-mind with your potential customer and ensures you don't get forgotten amidst your competitor's advertising.
Advertising
How to Advertise
Why Radio?
C
r
e
a
t
i
v
e
l
y
Frequently
Frequently
Frequently
Frequently
Frequently
Frequently
frequently
frequently
frequently
frequently
Consistently
It's Sound
Sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them.
A Sound Partnership!
How did you get here?
2016
Where are you now?
2020
Where are you going?
S.W.O.T.
Strengths:


Weaknesses:
Opportunities:
Threats:
Long hours
MPI Tire Program
Quality merchandise
Opportunity to expand
"Jack of all things auto"
You're your own boss
STELLA

Lack of name and brand awareness
One man operation

Staff expansion
Used car expansion
Create name and brand awareness

Competitors
Lack of "out of town" awareness
&
How Centennial Farm Supply /Napa Auto Parts & Petro -Canada can...
Keep people talking.
Promote the way you do business.
Sell products/services today.
Build brand awareness.
Build store traffic.
Increase name awareness.
Market Research
An estimated of 11,700 registered vehicles in Winkler and R.M of Stanley.
As of 2011, the population of Winkler, Morden & RM was 26,838.
for a product or service.
Triggering Events
Create the
NEED
People respond to "needs" not "ads"
When someone is in need of your product or service, your company MUST be at the top of their mind in order to have a chance at their business!

Top-of-mind awareness is achieved by frequency and consistency in your marketing campaign.
Daily
Triggering Events
Weekly
Triggering Events
Monthly
Triggering Events
Yearly
Triggering Events
Triggering Events
Triggering Events
X
$250.00

= $12,500.00
X
$250.00
= $87,500.00
Triggering Events
X
$250.00
= $350,000.00
Triggering Events
X
$250.00
= $4,550,000.00
50
350
1,400
18,200
Advertising
Why do companies that have seemingly maxed out on brand recognition still continue to invest money in advertising?
Marketing Plan
Marketing Plan
Total Campaign Value: $33,780.00

Summary
With YOU will be...

Be Known
Before
You're Needed!
Connected with our
audience
Connected with our
community
Connected with your
customers
Launch
What's Your Message?
Average Monthly Investment: $1,221.00
Average Weekly Investment: $282.00
Average Daily Investment: $40.00
Total Annual Investment: $14,655.00 (Plus GST)
A recent study conducted by Google (yes, Google) states that "using broadcast media (TV and Radio specifically) greatly enhances search results."

This infomation is an invaluable combination which will prove that "radio + search" is the real winning combination to drive their sales.
Nielson Report, January 2016
Radio is Intrusive
The old expression “We have eye lids, we don’t have ear lids” means we can skip over printed or other passive media messages but can absorb intrusive radio messages without consciously engaging.
Your Message Stands Alone
When your radio commercial airs, there are no pop-ups, news headline, competitor's ads or other distractions to detract from your message.

Advertising consistently on radio carries your message through the entire buying process, from creating a pre- need preference for your business to the time of a triggering event.
28.8 million Canadian adults access the internet with a computer.
Users consume 39 hours a month browsing on desktops and laptops.
75 hours a month

Over 3/4 Canadian mobile phone users own a smart phone.
Add in Mobile Browsing...
I
Internet
TV
Dailies
Radio
Market Realities
Our History
"'Built by Radio"'
30 second commercials daily
Jock Talk
News/Weather/Sports
Launched in 2003
# of users: 0
# of page views: 0
# of users: 76,000 independent IP addresses
# of page views: Over 2,800,000 pages of PortageOnline consumed monthly!
Over 96% of users return daily!
We are the #1 source of local news for Portage la Prairie and Area!
Today - 2016
The Need
To provide continuous exposure of Centennial Supply / Napa Auto Parts & Petro-Canada brand in the Pembina Valley
To expand overall Business and Market Share.
Create brand awareness 24/7.
The Opportunity
Link advertising directly to your website.
Extensive promotion for POL on CFRY, MIX 96 and Country 93.
Environmentally friendly.

Weather Rotation, airing Monday - Sunday

Includes 4- 10 second Weather tags per day
28 Weather tags each week
1:00pm Sports Commercial Liner

Airing daily Monday - Saturday
Includes a 10 second commercial


Radio is always accessible
Wherever You Are...Radio is There With You!
In the car, at home, and at work!
Streaming online and on your mobile phone.
Radio drives your message home, reaching your customers throughout the day.
Online Marketing Plan
Big Box Ad
Weather Page
Advertising consistently on radio carries your message through the entire buying process, from creating a pre- need preference for your business to the time of a triggering event.
Success Stories
Fort McMurray
Donation Drive
Local Woman Steps
Up To Help Fire Victim
CFRY Helps Annual
Kettle Campaign
Consistency
+ Frequency
+ Message

Market Share
Past
How did you get started?
Present
What are you doing now?
Future
Where are you going?
Kevin Braun
Full transcript