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Winter School HSE 2015
Transcript of Winter School HSE 2015
the other Twin Peaks books such as the Dale Cooper Autobiography, and suggested that
this demonstrates a higher interest in artifacts that are depicted in other compositions
(ibid.). Likewise, television theorist Jonathan Gray notes merchandise that places the
viewer partially inside a (fictional) universe (Gray 2008, 80), and Smith has recognised
what he calls “institutional artifacts” as a form of diegetic artifacts, that include books
that are set within the “hyperdiegeis” of a show (Smith 2009, 60–61). By representing the
use of a tangible artifact in the fictional world, practitioners facilitate the illusion that the
artifacts not only exist in the fictional world, they are crucial to the daily life of the
Transmedia Storytelling: A Future Scenario for Media Development
HSE Winter School 2015
Dr. Renira Rampazzo Gambarato
story unfolds across multiple media platforms
each platform makes a distinctive and valuable contribution to the whole
each medium does what it does best
communication in which the storyline will direct the audience from one medium to the next
we love stories!
participatory and pervasive experience
"So let's be clear: there are strong economic motives behind transmedia storytelling"
"a service that was provided in the past by any one medium - be it broadcasting, the press or telephony - can now be provided in several different physical ways"
(Pool, 1983: 23)
"the flow of content across multiple media platforms, the cooperation between multiple media industries, and the migratory behavior of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want"
(Jenkins, 2006: 2)
“Convergence involves both a change in the way media is produced and a change in the way media is consumed”
(Jenkins, 2006: 16)
"Transmedia impulse is the heart of convergence culture."
(Jenkins, 2006: 129)
"Hardware is diverging while the content converges."
(Jenkins, 2006: 15)
PRODUCTION + CONSUMPTION
PRODUCTION + USAGE
It is not about offering the same content in different media platforms
Besides entertainment, there are TS initiatives related to advertisement, branding, marketing, journalism, activism and more.
Crowdsourcing is a distributed problem-solving and production process that involves outsourcing tasks to a network of people (online or offline).
10.000 supporters for the LEGO®review
AUGMENTED REALITY: BEETLE
SOCIAL MEDIA: C&A
INTERNET OF THINGS
micro electromechanical systems, and the Internet
INTERNET OF THINGS
TRANSMEDIA STORYTELLING &
THE INTERNET OF THINGS
interconnection of unique identifiable embedded computing devices with Internet
Vessyl = $199
iKettle = $170
Smart LED yoga mat = $150
Kolibree toothbrush = $99 to $200
GAME OF THRONES
“I will answer very simply that the Internet will disappear. (...) There will be so many IP addresses…so many devices, sensors, things that you are wearing, things that you are interacting with that you won’t even sense it.” Erick Schmidt, Google chairman