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SOUTHWEST

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by

Krista Davis

on 31 January 2014

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Transcript of SOUTHWEST

Southwest'sCustomer
Segment
Families
What is a customer segment?
By: Matelean Anderson,
Casey Blew, Emill Burnett,
Krista Davis, and Taylor Haley

Customer Segments
The group of customers to whom a business strives to provide goods or services
For whom is Southwest creating value?
Budget-conscious
Travelers
Business Professionals
Short-distance
Travelers
About
An airline that excels in customer service and affordability
Pet Owners
But why?
Customer satisfaction is the heart of Southwest's focus
By continually maintaining their ideal customer segment, Southwest Airlines is able to operate efficiently and can improve their company's market presence.
But how?
Low airfare
Great customer service
Rapid Rewards Program
Faster, easier boarding procedures
Citations
http://www.southwest.com/html/travelexperience/index.html?int=GNAVFLYSWA
"You are now free to move about
the country"
Full transcript