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Transcript of SOUTHWEST
What is a customer segment?
By: Matelean Anderson,
Casey Blew, Emill Burnett,
Krista Davis, and Taylor Haley
The group of customers to whom a business strives to provide goods or services
For whom is Southwest creating value?
An airline that excels in customer service and affordability
Customer satisfaction is the heart of Southwest's focus
By continually maintaining their ideal customer segment, Southwest Airlines is able to operate efficiently and can improve their company's market presence.
Great customer service
Rapid Rewards Program
Faster, easier boarding procedures
"You are now free to move about