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Messaging Platform with Bridging the Gap video

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Chris Kelly

on 22 February 2016

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Transcript of Messaging Platform with Bridging the Gap video

Messaging Platform
The Purpose
MoDOT Communications Division
A tool to help our organization
communicate a consistent message
to various audiences.
The Components
Identify Strategic Issues or Key Topics
Positioning Statements
Customized Messages
Monitor/Track Revisions
Be a "living" communication platform
Remind team of key messages
Prevent mixed or wrong messaging
Help on-board new employees
Serve as a reference document
Maintain consistent messaging across all segments
Strategically link agency messaging into a fluid, coherent flow of information
Define issues
Create main message for each issue
Identify key audiences
Develop customized audience messaging
Monitor issues and messaging
Track changes and revisions
Alert system when, how and why our messages change
Messaging Platform
like this
A new tool that will allow us to align our messages.
What is a Messaging Platform?
You are now an expert.
Full transcript