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BAHRAIN BAY

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Khánh Chi Vương

on 11 September 2014

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Transcript of BAHRAIN BAY

BAHRAIN BAY
Case Study
Question 1:
What are Bahrain Bay’s four foundational philosophies ? How might these philosophies be used as marketing tools ?
Presentation Group 1
Review related theory
Market-oriented mission
Value positioning
SWOT analysis
Marketing control
Similar Case in Vietnam
VENUS CATBA
Case Summary
Bahrain Bay
is a $2.5 billion real estate development in Manama (Kingdom of Bahrain)

3 major developments
Arcapita Bank
Raffles City
Four Seasons Hotel

Development phases:

4 steps in Strategic Planning

Review related theory
Case study
2005
Receive
final approval

3/2008
Sold 60%

7/2008
Sold 80%

2012
Finish 1st phase

Vương Khánh Chi -
Phạm Thanh Huệ - 1007010106
Nguyễn Thu Trang -
Nguyễn Thuận Vi -

Question 1.1: What are Bahrain Bay’s four foundational philosophies ?
1. Aesthetic
:Create a world- class destination, diversity of style and design

2. Social equity
: Opportunities exist for all

3. Community fabric
: Varied and distinctive districts and
neighbourhood.

4. Unique + sustainable environment
: Using state of art technologies to make Bahrain bay a development that will safeguard the well-being of region’s environment for generations to come


Question 1.2: How might these philosophies be used as marketing tools ?
Marketing tools
Promote goods & services
Convince consumers
Reinforce band image
4 Philosophies
Achieve high standard + attention details
Holistic + sustainable place
Respect + future development
By putting these philosophies on the websites of Bahrain Bay and others channels so everyone could realize the scale, importance and benefits that Bahrain Bay brings back
Question 2: What would you see as being Bahrain Bay’s mission ?
Ensure for residents, businesses and visitor
self- governing
self- sustaining community
support an exceptional quality of life

Question 3: What is the MIPIM
The International real estate show for professionals.

1963, by Reed Midem

The world’s premier property expoExclusive networking platform of 26000

Question 4 : Kingdom of Bahrain’s attractiveness
Its booming economic status
Architectural design
Waterfront Community
Access network with complete communications
Services
Security
Other Bahrain rising projects

Question 5: What are Bahrain’s closest competitors for inward foreign investment
Inward foreign investment
Injection of money
from an external source into a region
Purchasing capital good, locating or developing corporation’s presence in the region

Competition
includes all actual and potential rival offerings and substitutes, which a buyer might consider.

The Bahrain’s closest competitors for inward foreign investment
Wharf
Bahrain Financial Harbour
Bahrain City Centre
Durrat Al Bahrain
Amwaj Islands

They contributed
27.4%
average growth per annum to country’s real estate sector

Question 6: What part of the marketing mix is related to the football sponsorships and what function does it perform?
Communicate a wide range of messages to the great number of audience.

Solve challenges as they present themselves in the competitive marketplace

Support the brand name as a vision of the business featured.

Question 2:
What would you see as being Bahrain Bay’s mission ?
Question 3:
What is the MIPIM
Question 4 :
Kingdom of Bahrain’s attractiveness
Question 5:
What are Bahrain’s closest competitors for inward foreign investment
Question 6:
What part of the marketing mix is related to the football sponsorships and what function does it perform?
Similar Case in Vietnam
Q&A
Q&A
Thank you for your listening !
Full transcript