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Yahoo Mountain Dew
Transcript of Yahoo Mountain Dew
Mountain Dew was created in the 1940s by two barkeepers, and also brothers, Ally and Barney Hartman.
The name came as a joke. Moonshine was slang for Mountain Dew back in the day.
Tri-City, Tip, and Pepsi
Mountain Dew started out as a Tri-City Beverage and also went on to become a part of the Tip Corporation line before eventually being completely bought by Pepsi Cola on May 29, 1962.
Original Bottle Design
The first sketches of the original Mountain Dew design were drawn by John Brichetto. This original bottle featured Willy the Hillbilly on the tail of a moonshine revenuer.
Gran'Pappy the Hillbilly
The most famous slogan for Mountain Dew was back in 1965 when Pepsi introduced Gran'Pappy and Friends with the line: "Yahoo Mountain Dew! It'll tickle yer innards."
Some other slogans throughout the years include:
"Get that barefoot Feelin' Drinkin' Mountain Dew"
"Put a Little Yahoo in Your Life"
"Hello Sunshine, Hello Mountain Dew"
"Dew it Country Cool"
There have been numerous alternative flavors throughout the years for Mountain Dew. Some of the most popular have been Code Red, LiveWire, Baja Blast, and Throwback (which is the classic Mountain Dew flavor with real sugar instead of high fructose corn syrup).
Throughout the 60s, 70s, and 80s the design of the Mountain Dew can stayed very similar. In the 90s the design team started to get more creative. The lettering has slanted from being completely horizontal in the 60s to almost at a 45 degree angle now. This gives it more of a rigid, "mountain" effect.
Yahoo Mountain Dew!
Ally and Barney
Three Cheers For Mountain Dew!