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How to Write a Business Plan
Transcript of How to Write a Business Plan
What is a business plan?
goals for a business
the reasons they are believed attainable
the plan for meeting those goals
1) Cover Page
2) Executive Summary
3) Business Description
4) Market Strategies
This is the thesis statement of your business plan
your plans about financing
Contact information of both the company and its owners
Month and year the plan was prepared
Name of preparer(s)
Copy number of the plan (Writing the Business Plan, 1)
Know market and conduct market analysis
identify: demographics, product targets, biggest competition, and current trends
Discuss intended marketing strategy
show planned methods of sales/distribution, pricing, packaging, and branding
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5) Competitive Analysis
6) Design and Development Plan
7) Management Plan
8) Financial Factors
Business Description Summary
one- two paragraph description of your industry
information about the various markets in your industry
strategy for success and short/long term objectives
Use SWOT analysis
strengths and weaknesses of competitors
strategies to help take the lead
boundaries for competition
strengths and confidence in product
Design and Development Plan
purpose: impress investors
picture of product
graphs of development
Operations and Management Plan
responsibilities of management team
divisions of the company
expense for business to run
Cash Flow Analysis
Profit and Loss Analysis
Personnel Expense Forecast
Business Plan vs. No Business Plan
Thank you for listening to Mon$ter$ Inc.
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