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Letters and Packages

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by

William Diamond

on 26 August 2017

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Transcript of Letters and Packages

The right package!
A tale of two mailings:
Good Examples of Direct Mail Packages
Examples of Great Letters!
(and tips)
http://www.copyblogger.com/the-greatest-sales-letter-of-all-time/
Inside the Package: Great Letters!
Here's a 14 step approach to perfect letters. Note the author!

http://bit.ly/PerfectLetter1

http://bit.ly/PerfectLetter2


Direct Mail Packages and Letters
This will get you started on your project!
Go through this in any order, but look at it all!

Postcard Mania:
Remember, the major function of the envelope is to get you to open it! Teaser copy is incredibly important!
Take a look at these winning political self-mailers (both political parties!) Look how clear the messages are! Look how
little
space is wasted! Look for the direct mail at this website:
https://www.campaignsandelections.com/campaign-insider/2015-reed-award-winners#Directmail
My favorite is targeted to cat owners!
Lois Geller was the marketing genius behind "Absolut" vodka. Here, she writes about:
http://www.forbes.com/sites/loisgeller/2012/08/03/the-ridiculously-inexpensive-magic-of-direct-mail-letters/#41c1d5532684
http://www.achieveagency.com/creating-direct-mail-letter-sticks/
Just read this letter
(although I think the envelope is awful)
http://agentsofgood.org/2013/08/how-to-direct-mail-101/
Packages!

Letters!
What will it cost to mail my package?
IMPORTANT!!! READ ME!!!
YOU
absolutely
need to know and tell me the price of the package including postage! If the mailing costs $5, and you are trying to sell cupcakes for $3, you have to redesign your package because it CAN'T work! Here are some websites to helpyou figure this out.
Don't forget to include the postage cost!
(It's a common mistake!)
Websites to help you figure out mailing costs!
https://www.pbsmartmarketer.com/en/direct-mail-pricing/#letters

https://www.kdmailing.com/pricing-calculators/
Don't forget that some of these calculators DON'T include postage costs! But you MUST!
This might help to understand the PMOD abbreviation, even though you might not use it!
http://snappackmail.com/2015/12/14/a-little-secret-to-increase-mail-delivery-time-with-little-extra-cost/
https://dbcalc.usps.com/
Google's Direct Mail:
Copy and paste
in your browser:
https://www. youtube.com/watch?v=r87sP8JHAJI except that you should take away the space between www. and youtube
What's wrong
with this?
Compare to
messages of
Trump and
Sanders!
?
Full transcript