Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Letters and Packages
Transcript of Letters and Packages
A tale of two mailings:
Good Examples of Direct Mail Packages
Examples of Great Letters!
Inside the Package: Great Letters!
Here's a 14 step approach to perfect letters. Note the author!
Direct Mail Packages and Letters
This will get you started on your project!
Go through this in any order, but look at it all!
Remember, the major function of the envelope is to get you to open it! Teaser copy is incredibly important!
Take a look at these winning political self-mailers (both political parties!) Look how clear the messages are! Look how
space is wasted! Look for the direct mail at this website:
My favorite is targeted to cat owners!
Lois Geller was the marketing genius behind "Absolut" vodka. Here, she writes about:
Just read this letter
(although I think the envelope is awful)
What will it cost to mail my package?
IMPORTANT!!! READ ME!!!
need to know and tell me the price of the package including postage! If the mailing costs $5, and you are trying to sell cupcakes for $3, you have to redesign your package because it CAN'T work! Here are some websites to helpyou figure this out.
Don't forget to include the postage cost!
(It's a common mistake!)
Websites to help you figure out mailing costs!
Don't forget that some of these calculators DON'T include postage costs! But you MUST!
This might help to understand the PMOD abbreviation, even though you might not use it!
Google's Direct Mail:
Copy and paste
in your browser:
https://www. youtube.com/watch?v=r87sP8JHAJI except that you should take away the space between www. and youtube