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CASE 5-1 : Customer Quality Feedback at Apple Computer
Transcript of CASE 5-1 : Customer Quality Feedback at Apple Computer
If you were an Apple user, would you
enjoy participating in the Customer Quality Feedback program? Why or why not? QUESTION 1 :
In your opinion, what are the most important aspects of Apple’s program?
Would you make any changes or modifications? Apple is practicing syura
Islam encourages Muslims to perform their duties in a perfect manner and to continue putting their efforts for improving their living conditions:
Surah Al-Namil verse 88; Surah Al-Khaf verse 30; hadith
Apple emphasizes customer priorities:
Muhammad Ammarah; Ibn Taymiyyah and Al-Buraey ISLAMIC PERSPECTIVE
(Apple) ISLAMIC PERSPECTIVE YES. Because:
Our feedback will improve the overall quality of Apple products.
We will contribute socially.
The program will accommodate us with the new skills
Our new ideas/suggestions can make an impact on Apple products. Q3: If you were an Apple user,
would you enjoy participating
in the CQF program? QUESTION 2 :
Explain how Apple’s Customer Quality Feedback program helps the firm
hear the voice of the customer. There are no changes or modifications needed. All the aspects that Apple implemented in the QFD program are good examples of the proactive approach to satisfying all customer needs. Q1: Would you make any changes
or modifications? Introduction Apple has developed a program called
Customer Quality Feedback (CQF) .
It is a hands on program providing Apple engineers to communicate with potential end users.
The participants in the CQF program will be provided early prototypes of Apple products and they are asked to give their feedback and suggestions. 1. Alfiya Zangirova (0821952)
2. Nurfitriyana Ismet (0811330)
3. Farhana Mohd Pakarudin (0813790)
4. Siti Juliana Bt Latiman (0926586) CASE 5-1 : Customer Quality Feedback
at Apple Computer rewards from Allah (swt) for those who give charity and do good deeds:
Al-Baqarah verse 274; Surah Al-Imran verse 92; Surah Al-Muzzammil verse 20; Al-Anbya verse 94
fulfil your obligations:
Surah Al-Ma'idah verse 1,2 ISLAMIC PERSPECTIVE
(Participants) Q2: Explain how Apple’s CQF program helps the firm hear the voice of the customer. Selected Participants
interest, ability to provide timely information, commitment to working with Apple personnel & the suitability of their computing environment as it relates to Apple’s current needs
Engineers have an ability to communicate with the potential end users Q1: In your opinion, what are the most important aspects of Apple’s program? CQF Select participants based on special criteria Provide early prototypes of the products Open
to anyone Info goes
engineers Testimonials of