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Peak PR

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by

Fran Matera

on 10 December 2015

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Transcript of Peak PR

Peak PR
SABR Public Relations Campaign
Natalie Crandall
Connor Johnson
Taylor Nelson
Margaret Staniforth
Siera Whitten



Society for American Baseball Research
Objective 1
Objective 2
What Does Success Look Like?
Goal #1
Identify 4 Active Chapters to Target for Research
A Plethora of Research, Data
An MLB Partnership...
Is Right in Our Ballpark!
August 1971
40 "Statistorians"
77 Regional Chapters Worldwide
SABR/Diamondback Days
Research
Current membership as of June 1, 2015:
6,199
Analytics & Baseball
the new frontier...

1,442
New Members
in 2015
SPEC
Net Worth:
$32 Billion
Net Worth:
$25 Billion
Net Worth:
$36 Billion
"At some point this year (2015), DraftKings will cross the $1 billion mark for total prizes awarded since its 2012 launch"
-CNBC

Strengths
& Opportunities
Gold Glove Uses 25% of SABR Data

Cohesiveness
Awareness
Recognition

Washington, D.C.
Houston
Denver
St. Louis
Objective 3
Identify 3 New Target Audiences

Millennials
Ages 18-35

Fantasy Players
Objective 5
Grow Twitter Engagement by Posting
10 Original Tweets Each Week
Objective 4
Grow Facebook Following by 5%
5,392 Likes
5,661 Likes
Goal #2
Objective 1
Highlight Research & Analytics as a Strength
Reposition the SABR Brand to Existing and Potential Members
Objective 2
Create a Partnership with Baseball HQ
Objective 3
Reconnect with National Chapters Based on Initial Outreach
Update
Marketing Materials
Create Collateral Materials and SABR Media Kit
Data from the Diamond
SABR Social Media Restructure
#heydatadata
Chapter
Takeover
#SABRLosAngeles
#TriviaTuesday
Create Dialogue Between SABR Members and CEO
Surveys
Focus Groups

2

Fantasy Players
2
Male Fans
2

Female Fans
3
Baseball Experts

9 Participants:
Elite Interviews
Thank you!
1 in 5 Play Fantasy Baseball
S
cience
T
echnology
E
ngineering
M
athematics
Baseball Superfans
5 Major Findings
Fall 2016
December 2015
December 2015
Fall 2016
Spring 2016
Spring 2016
Spring 2016
SABR
Logo
Here
SABR
Logo
Here
Full transcript