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Transcript of MARKETING
Tourism occurs when one leaves their normal surroundings where they live and work to go to another environment to engage in
there, regardless of how close or how far it is.
They are a
, and what they
do while visiting
Thank you for Coming!
WHAT IS TOURISM?
Marketing Action Step #9:
Were you satisfied?
How would you rate the value?
Purpose of your visit?
How did you make your reservation?
How did you hear about us?
Pre-arrival / Arrival Experience?
Speed / Accuracy of service?
How likely would you be to recommend us?
How likely will you be to use our services/book with us again?
Demographics - Household income, Age, etc.
Where else will you visit?
Marketing Action Step #3
Develop Three Customer Personas and Evaluate Your Marketing For Their Needs...
A fictitious set of tourists...
You Can't Be All Things To All Tourists...
Meet Mr. and Mrs. Winnebago and
their dog Zipper
Retired, one dog
Living lifelong dream of visiting America's National Parks in their travel trailer
Mrs. W. is the travel planner, navigator
Zipper has been their trusted friend for 10 years, and they would never leave home without him
Given Zipper's age, they want to make sure his needs are met
Once You've Developed Customer Personas Ask:
What Are Their Pain Points?
How Can You Help?
Get In Their Heads And Ask, "Would They Like It?"
Find Out Where They Get Information
Any Other Ideas???
Marketing Action Step #1
Become Mobile Responsive NOW!
An Expedia.com® study released in January:
"Travelers now consider
to be the single most indispensable item they carry with them when they travel, ahead of their toothbrush, deodorant and driver’s license."
Marketing Action Step #4: Include Video Content
Video Tours can create
more bookings, and
improved Google ranking
YouTube is the world's second largest search engine
Marketing Action Step #2:
Call To Action !!!
Marketing Action Step #5: Use Good Photography
Travelers are attracted to sharp images, compelling shots, and like to see what they are purchasing
Bad photography makes your efforts look careless and sloppy.
Run a contest in your community or with your clients for the best photos to use on your website
Marketing Action Step #6:
Know That Reviews = Bookings
Marketing Action Step #7
Build content by offering information about heritage and local activities
Offer package deals with other businesses
Include arts, culinary suggestions, and culture
Marketing Action Step #8:
Capture Emails...And Use Them
Social Media Stats:
72% of online American adults use Facebook
31% of online adults use Pinterest
(44% of those are women)
Instagram — 28% of adult internet users
Pew Research Center
2 Billion Smartphones were in use in 2015