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Partoo

Geographic Info + Social Context --> Commerce
by

Peter Wayner

on 21 April 2010

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Transcript of Partoo

Social Data
+ Online Commerce
+ Geographic Context We're sharing geographical
information everywhere. Twitter Yelp Blockchalk Outside News Fwix Neighborhoods People hang out in places.
Stores chase customers in places.
Places develop a style. Some Yelp Reviews
around Grand Central Station How can we learn about the neighborhood
from all of this flood of opinion and chatter? Tweets from South of Market Social Text
Opinions
Chatter
Updates
Tweets Coupons and Special Offers
LinkShare
Commission Junction
Amazon
Many Others
AI, Text Analysis Users Get Offers
Based on Location-Context
(P.S. Merchants Pay A Commission!) Matching social information
in real time offers 30 deals. Deals are saved into email and come with a few extra suggestions.
Full transcript