Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Analysing IKEA

No description
by

I-am Mawunyo

on 3 March 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Analysing IKEA

1b. What else could they be doing?
• Consider online sales/retail
• Make use of social media to increase awareness
• Offer further discounts (e.g. seasonal discounts)
• Expand to new markets e.g. Asia and Africa
• Make use of catalogues for convenience

1a. What are some of the things IKEA is doing right to reach consumers in different markets?
Located all over the world (increasing international visibility)
Easy access to IKEA (stores located a good distance from city centres, customers generally travel 50 miles round trip)
Affordable pricing and looking after people interests (value for money)
Provide uniform products, but also customise products based on customer preferences (adaptability)
Items come boxed and require own assembling by the customer hence easy transportation of the items

2a. IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of this strategy
PROS
Because of the wide variety of items displayed and the layout of the shop designed in a one way format results in customers seeing everything available. They might therefore end up buying even something that they hadn’t thought about
Convenience for the customer because everything is boxed and they do their own assembling. It makes it easy to transport (on buying and when people move)
Also saving shelf space for other IKEA products and reducing transport costs for the consumer hence resulting in the lower prices
Using unconventional names for their products that people can easily remember (belief is that people remember names better than they do codes)

2b. IKEA has essentially changed the way people shop for furniture. Discuss the pros and cons of this strategy
CONS
The size and scale of IKEA sometimes affects the quality standards of their products and therefore negatively affect the view that customers has of them. As such customers will have to pay more attention to the products they are buying
The format of the shop (everything is on floor) can be too overwhelming for the customers such that they may not even know where to start from
Not maximising on the growing technology available for marketing and advertising , so consumers might end up going elsewhere
The fact that that people have to assemble their own items can be problematic for people who are not good at fixing or assembling items


References
IKEA, www.IKEA.com
Pearson Education, INC. (2012) Published at Prentice Hall (Lecture Slides)
The Times 100 - www.thetimes100.co.uk, SWOT analysis and sustainable business planning
"SWOT analysis and sustainable business planning: An IKEA Case Study". 2014. The TIMES 100. (Online). Available from: http://businesscasestudies.co.uk/ikea/swot-analysis-and-sustainable-business-planning/introduction.html#axzz2uSMxgGut. <Accessed: 24/02/2014>​
Analysing IKEA
Sandra Makuchete - M00468746
Mariama Bah - M00463809
Nilza Dmello – M00476473
Emmanuel Mawunyo Awoonor – M00451365
Kshipra Dani – M00476477
Sylvia Muoka - M00471473
Maulik Raval - M00478137
Full transcript