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S.W.O.T ANALYSIS OF GOODLIFE FITNESS

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by

Tina Tamse

on 4 December 2013

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Transcript of S.W.O.T ANALYSIS OF GOODLIFE FITNESS

Threats
Competition with other fitness clubs (Athletic Club, Gold's Gym, YMCA)
Economic slowdown
Strengths
Strong management
Numerous amenities
Membership has many perks
Compensations for employees
Numerous clubs nation-wide
Weaknesses
Turnover rate of customers
S.W.O.T ANALYSIS OF GOODLIFE FITNESS
Opportunities
Expansion of clubs nation-wide, especially in regions (B.C.) where minimal clubs exist
Most advanced fitness equipment
New software systems
INTERNAL
EXTERNAL
Full transcript