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2015 21/10 Bilbranchen

mso@ilab.dk http://speakerscore.com/1lab
by

Sputnik5 by Innovation Lab

on 20 September 2016

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Transcript of 2015 21/10 Bilbranchen

Bilbranchens digitale revolution
Martin Schorling, Senior Lab Agent
Den nye verden
FRA INDUSTRIALISERING TIL DIGITALISERING
...new drivers = new thinking
= new ways of working
vs
During the next 25 years we will see more change than we have the past 5.000 years...
Collective evaluation of more than 4.000 scientists and business-icons at The World Technology Foundations 2013 Summit.
DIGITALISERING AF SIKKERHEDSPROCESSER
+
TEKNOLOGI ROAD MAP
Hvad har ændret sig på det seneste?
*S&P 500
Digitaliseringen forandrer ALT!
REVISOR:
BitCoin gør bogføring overflødig

BANKER:
Facebook, Apple, Google, Snapchat, PayPal m.fl. har betalingsløsninger

ENERGI:
Tesla laver husstands-batterier (Power Wall), Google laver flyvende vind-turbiner (Makani)

COMPUTING:
I 2020 er det billigere at sekvensere din DNA end at skylle ud i toilettet

DATA:
I 2020 har vi skabt +73,5 zettabytes (10^21)
GOOGLE LOON: INTERNET TO THE (3RD) WORLD
FACEBOOKS LASER-DRONES: INTERNET TO THE (3RD) WORLD
ELON MUSK: HYPERLOOP
570km med 1200 km/t
Pris på droner
fra +100mUSD -> 50USD
most cars have somewhere between
5,000 and 6,000
parts. The Strati has just
49
, including its 3D printed body (the largest part), plus more traditional components like the motor, wheels, seats and windshield
3D PRINTING: THE 3RD INDUSTRIAL REVOLUTION
"WILL BE BIGGER THAN THE INTERNET"
Den nye verden
Transport
Biler

Innovation i Tech &
Forretningsmodeller
WORLD'S FIRST DIGITAL "all-you-can-eat" MUSIC-STORE (3 MONTHS BEFORE iTUNES)
Agilitet = Letvægt
meanwhile at Innovation Lab...
ORGANISATIONS-DESIGN
KRIFA SOM DIGITAL FRONTLØBER
ET HUS PRINTET PÅ MINDRE END 24 TIMER
"CHANGE WILL NEVER BE THIS SLOW AGAIN"
Uni-Lever Executive, Web Summit
DNA: Innovative Organisationer
-
Agile
--> ability to access resources ad hoc and quickly turn user needs into solutions

-
Scalable
--> ability to accelerate organisation when value is proven

-
Open
--> ability to partner up and openly engage with the world
"Your brain is a lazy piece of meat"
Gregory Berns, neuroscientist
Den belønner vanetænkning og gentagelser....
We are emotionally attached to the existing world view & it's ideas
Question the existing, constantly leave own domain, meet new people
ANCHORING BIAS
You will often only consider information which confirms existing solutions
Re-test hypotheses, bring in outsiders to question, etc.
CONFIRMATION BIAS
Hvad betyder det for jer?
"
...er internet helt uden kommerciel betydning.
"
ejerskab
udbud
B2B + B2C
lukket
indefra-ud
adgang
efterspørgsel
C2B + C2C + C2C2B
åben
udefra-ind
PRINT-ROBOTTER
DENMARK
IRELAND
JORDAN
INDIA
SINGAPORE
MALAYSIA
+ TRAINING ENTREPRENEURS IN:
Besøg hos verdens mest innovative virksomheder
Effekten af digitalisering
Prisen går ned (mod 0)
Performance går op
Skalérbart og tilgængeligt
Vækster exponentielt
x1000 = 1 Zettabyte
information, data, valuta, billeder, materialer, video, kommunikation m.fl.
...nye drivers = nyt mindset

-> nye værktøjer, strategier, organisationer
DNA: Transformative Organisationer
Agilitet
evnen til at innovere hurtigere og billigere

Åbenhed
evnen til at indgå partnerskaber og have kunderne integreret i værdiskabelsen

Skalerbarhed
evnen til at accelerere organisationen når værdien er bevist
DIGITALIZATION
STRATEGY &
BUSINESS MODEL
USER
ORGANIZATION
TECHNOLOGY
FRA INDUSTRIEL TIL DIGITAL
Stay Relevant
1 Zettabyte = 36.000.000 timers HD video
Alt bliver connected
Levetiden for virksomheder er gået fra 75 til 15 år
mso@ilab.dk
52302055
www.ilab.dk

Twitter: mschorling

"Kun tre procent af befolkningen har prøvet Internet, og det er næsten udelukkende 18-29 årige computer-freaks"
Martin Schorling
Senior Lab Agent & Strategy Lead
Business Development Engineer
Master of Management
Entrepreneur
Likes: Airplane food
Dislikes: Shaving (at the moment)
Prisen går ned (mod 0)
Performance går op
Information bliver skalérbart og tilgængeligt
Brugerne forventer 1:1 indfrielse af behov
Digital er
Digital er ikke
Digitaliseringen forandrer ALT
Den eneste konstant er forandring

Enhver industri bliver (digital) disruptet

Innovér som en startup: Agile innovationsformater

Involvér kunder og brugere i værdiskabelsen: Platform

Dit (digitale) mind-set betyder alt

Det er den mest spændende tid at leve i (!)
Det "digitale ansvar"?
IT
Forretning
Markedsføring
?
Det "digitale ansvar"?
Digitale services og produkter til kunderne
Digitalisering af interne processer
Online/digital markedsføring?
?
Designet til at modstå risici (og forandring), eksterne påvirkninger og sikre stabilitet
LEDELSE
TALENT
STRUKTUR
MTP
AKTIVER &
RESSOURCER
PROCESSER
UDSYN
CO-CREATION
PARTNERSKABER
INDRETNING
VÆRKTØJER
MENNESKER
INTERFACE
FORMÅL
Designet til at modstå risici (og forandring), eksterne påvirkninger og sikre stabilitet
Hvad vil vejrdata + AI betyde for din forretning?
retail - forsikring - energi - byggeri
The startup plans to start construction on a full-scale, passenger-ready Hyperloop in 2016.
+400 “team members” working on the project. They aren’t employees, but women and men with regular gigs at places like NASA, Boeing, and SpaceX, who spend their spare time on Hyperloop in exchange for stock options
is a transportation network of above-ground tubes that could span hundreds of miles. With extremely low air pressure inside those tubes, capsules filled with people would zip through them at near supersonic speeds.
http://www.wired.com/2015/08/elon-musk-hyperloop-project-is-getting-kinda-serious/#slide-x
http://venturebeat.com/2015/08/19/here-are-the-five-most-over-hyped-technologies-of-2015-according-to-gartner/
Tesla is mapping the Earth
EO smart connecting car 2
Highly flexible and modular robotic car
http://robotik.dfki-bremen.de/en/research/robot-systems/eo-smart-connecting-3.html
General Motors CEO Mary Barra succinctly expressed a common view, asserting that "we will see more change in the industry in the next five to ten years than we have in the last 50."
Consultancy McKinsey found expectations of rapid change were widespread in the industry. In a survey of 91 industry executives for a report released Wednesday, it found 90 percent "believe that their organization's business model will change or broaden because of connectivity and autonomous driving."
The company also found that more car customers would be willing to switch brands for better connected services. The number that would do so rose from 20 percent in 2014 to 37 percent this year. The company surveyed over 1,000 recent car customers each in Germany, the U.S. and China.
http://lazooz.org
After that, things really start getting interesting. McKinsey says we'll all have an extra 50 minutes per day for work or relaxing because we won't have to drive ourselves somewhere (kind of like users of public transit mostly already have). We'll have 61 billion extra square feet of parking space, partly because AVs will park consistently and closer together than now. And, automation will make for safer driving, with savings of up to $190 billion a year, mostly from reduced health care costs.
http://www.fastcoexist.com/3043305/how-self-driving-cars-will-change-the-economy-and-society
Post 2037:
UDVIKLING
PRODUKTION
MARKETING & SALG
SERVICE
BIL-INDUSTRIEN
TRANSPORT DISRUPTED
Transformationen fra Industriel til Digital:
http://www.carvana.com
https://www.truecar.com/#/
https://roadster.com
GOOGLE CAR
Musk:
Tesla is three years away from having a fully autonomous car — not counting the inevitable regulatory battle to get the tech to the public.
FRA +1MDK TIL <10.000 DKK
http://www.alliedmarketresearch.com/connected-car-market
ELON MUSKs HYPERLOOP: Transport m 1200 km/t
For 10 år siden havde TESLA heller ingen erfaring med at bygge biler....

Men Apple starter med 180Mia$ i banken
(eller bare en smule mindre en værdien af GM, FORD og VW til sammen)
"...the car industry is ready for massive change.

WE'LL SEE WHAT WE DO IN THE FUTURE."

19 Okt 2015:
www.localmotors.com
1/100 development cost
1/5 time
3.400 designers
Greener: more energy efficient and less production waste
44.000 designs every year
PAY AS YOU GO
FORSIKRING
Millenials (18-34 år) er ligeglade med at eje biler (og producenterne forstår ikke hvorfor)
http://www.fastcoexist.com/3027876/millennials-dont-care-about-owning-cars-and-car-makers-cant-figure-out-why
From 2007 to 2011, the number of cars purchased by people aged 18 to 34, fell almost 30%

(US / AAA)
GADGETS OVER WHEELS

Because millennials use technology in every facet of their lives—from mobile phones to tablets and laptops—to connect with friends and family and to get work done, the tech gadget is their most prized possession, and has a much higher value to a CMC than transportation or owning a car.
De næste forbruger-trends

adgang over ejerskab
oplevelser over materialisme
større tillid til platforme og personlige netværk
mindre brand-loyalitet
relationer over marketing
Delebiler, P2P-platforme og netværk, kortidsleasing, abonnementer, bil-klubber
Løs deres behov på rette tid og sted
HVAD NU HVIS.... :
APP TIL SAM-KØRSEL ELLER ON-DEMAND LEASING
BEHOV FOR BIL TIL KØRSEL ELLER KØRE ANDRE (UBER-CHAUFFØR)
BEHOV FOR TRANSPORT
BILER AKTIVERES
KØRSELSBEHOV INDFRIES
REVENUE = LEASING, SERVICE, FORSIKRING
GIVER FOLK MULIGHED FOR AT TJENE PENGE SOM CHAUFFØR UDEN AT EJE EN BIL

LANDBRUG:
Om 3 år kan vi printe broccoli i vores nano-køleskabe

LOGISTIK:
Udviklingen af droner accellererer x2 af Moore's lov

MEDIER:
Google er verdens største medie, Facebook er det hurtigst voksende

PENSION & FORSIKRING
Vi lever 200 år
p
?
General Motors CEO Mary Barra:

"we will see more change in the industry in the next five to ten years than we have in the last 50."
Nye forretningsmuligheder?

Data fra bilen (brugsadfærd, tid, sted etc)
Bilen som mediecenter (og reklame-kanal)
Bilen som produktivitets-center
www.gomore.dk
P2P biler og transport
Nye forretningsmodeller opstår
Local Motors vil lave micro-fabrikker, som udvikler og producerer køretøjer til hyper-lokale behov
Disruptive Drivers:

crowdsourcing af udvikling / R&D

Additive Manufacturing tech i produktion og reperation: 3D print, laser cuttin m.m.

Forhandleren springes over = ny rolle

nye digitale forretningsmodeller opstår pga. nye brugerbehov
Next:
INAKTIVE BILER
NYE + BRUGTE
Giv gerne feedback på:

http://speakerscore.com/1lab
Full transcript