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Barcelona 2011 New Tendencies in Spanish Contemporary Art

Christine Perlick

on 8 February 2015

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Transcript of {POP}art

POP art
"A genre of art that uses elements of popular culture, often using techniques from commercial art and advertising"
In an attempt to appeal to younger generations, Obama has a large number of pop art campaign posters that display a more counterculture and artistic appeal than campaign art of the past.
In Obama's pop-art campaign poster his head is slightly tilted and his gaze is directed upward, deep in thought. Blotted ink is used to create a patriotic illustration of Obama’s momentous expression.
By using a form of art that is recognized by mass popular culture, a young senator appears to be an experienced and intelligent American idol.
Many Obama posters mimic the pop art style of Andy Warhol and his colorful representations and recreations of iconic American symbols.
The underlying concept behind Warhol’s images aimed to close the gap between commercial art and fine art, as seen in comic books, album covers, magazine illustrations, and ads.
Other influential pop artists include:
As Jeff Koons started playing with the idea of pop art sculptures, American artist Roy Lichtenstein used the idea for his sculpture for the 1992 Olympics, Barcelona.
Lichtenstein uses old comic strips as a common theme throughout his work.
Lichtenstein is especially well known for having a certain playfulness, sometimes mocking others in his work.
Roy Lichtenstein
• Equipo Crónica was a chronicle team of Spanish painters.
Art production took place in Valencia, and the group actually worked as a team under two captains: Manuel Valdes in 1942 and Rafael Solbes from 1940 to 1981
Like with Koons' production and Warhol's assembly line, Half a dozen workers would labor on the lines at any given moment...
• This pop art group critically analyzed and sometimes challenged the political situation of Spain and art history. Their art was very pop, included anachronism, was critical, and unrealistic. Often, Franco was incorporated in the Equipo's work.
Equipo Crónica produced large-format paintings, together with sculptures and prints, which were used as billboards. Their work can be found at the IVAM in Valencia and the Reina Sofia Museum in Madrid.
Jeff Koons set up a studio in Soho. The foundation for his works was Art Fabrication, the process of producing large or technically difficult pieces.
Koons took out full page ads in international art magazines with pictures of himself surrounded by trappings of success.
Since 2000, he has been sued on numerous occasions due to copyright infringement.
Koons and appropriation: he claims fair use and parody in his pieces, allowing for the limited use of copyrighted materials.
His 'factory' philosophy stems from a deep appreciation for consumerism.

“When you think about it, department stores are kind of like museums.”
Andy Warhol, aka the “prince of pop art”, is famous for his renderings of common, everyday objects. Some of his better known works are of Campbell's soup cans, coke bottles, and iconic figures in the 60’s like Marilyn Monroe and Elizabeth Taylor.
To emphasize his fascination with pop art and consumerism, Warhol decided to mass-produce works of his own art. Focusing on silkscreen prints and posters, he converted his industrial studio space into an art production-line he called “the factory.” There, he collaborated with other artists who shared the same enthusiasm for pop art. In his effort to minimize the role of the artist to make art more accessible to the masses, he became an increasingly controversial figure in the art scene.

The controversy surrounding Warhol sparked a revolution.
"Warhol took art and he made art available to the everyday man and everybody understood it,” tells Ted Ryan, the exhibit’s curator for Coca-Cola.
Andy Warhol coined the phrase “15 minutes of fame”.

He challenged the media’s fleeting obsession with celebrity and questioned the worthiness of the famed. By disrupting the traditional role of the artist, Warhol argued that anyone could be famous.
Another pop-influence regarding new tendencies in Spanish art: Eqipo Cronico
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