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kristina embleton

on 15 May 2014

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Transcript of Cream

Hofstede's Cultural Dimensions
Overall Statement of Rationale for Country Selected
Market Readiness?

Supporting Entry Strategy: Strategic Alliance
Product Attributes
Cultural Factors
Business Context
Internal Scan
Analysis of possible locations...
Netherlands was selected
Market Entry Strategy 1:
How Cream
will use the Piggybacking Strategy
Bovens, M.A.P., Noordegraaf, M. and Vermuden, J., 2006. Governing Culture in Municipalities. SDU: The Hague.

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Source: Doole and Lowe 2013
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