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My plan

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by

Paola Silvestri

on 27 June 2014

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Transcript of My plan

Nancy Moussima
Natalie Raudales
Necib Cebi
Paola Silvestri
Why Invest in Honduras?
Company Overview
Merendon Consulting S.A.
is a consulting firm that specializes in innovative investment opportunities aimed at creating a sustainable tourism sector in Honduras.

Incentives for sustainable tourism projects.
Diversity of tourist destinations.
Equal treatment and incentives for foreign investment.
Tourism industry is a priority.

Mission
Vision
Provide foreign multinationals and individuals with our well-rounded set of interrelated services to aid them during the investment process.

To make Merendon Consulting S.A. a well-founded company with a strong commitment to build our value by focusing on promoting innovative projects that support a sustainable tourism.

Market Analysis
Financial Analysis
Business Plan Development
Our Services
Pricing
VALUE proposition
INNOVATIVE
FLEXIBLE
EFFICIENT
Primary Partners:
Honduran Institute of Tourism (IHT)
Honduran Congress of Investment
Secondary Partners:
World Tourism Organization (UNWTO)
FIDE
Hayter Oaklief Luque Agency (HOLA)
Universidad Tecnologica de Centro America (UNITEC)
Centro de Arquitectura y Diseño (CEDAC)
Web Designer
Company swot analysis
Strength
Weakness
Threat
Opportunity
The only company that focuses on creating a sustainable tourism sector in Honduras.
No experience as a business.
Key Partners- Institute of Tourism and Congress of Investment
High violence and corruption rates
Target market
Foreign Individuals and Multinationals
Market Growth
Investment Industry: 5-6%
Tourism Industry: 10%(2014)/5%
HOW ARE WE DIFFERENT?
Promotions
Website
Social Media
Facebook, LinkedIn, Twitter, YouTube, Blog.
Seminars
Brochures
ZAGO SOLUTIONS
COMPETITOR ANALYSIS
Consulting services specializing in the tourism industry in Honduras.
Strength
Weakness
Opportunity
Threat
Long time player
No social media
Sole player up to now
Entry of rivals
KEY PARTNERS
Balance sheet
13,500 USD upfront
15% monthly fixed costs
13% variable costs incurred during project
Financial Plan
CONCLUSIONS
1. Focusing on innovative projects will support our goal of creating a sustainable tourism sector.

2. Innovative projects must contribute to the triple bottom line.

3. Working with government institutions will allow us to contribute in changing country image.

4. Maintaining a strong online presence will set us a part from our competitors.

5. We expect our revenues to be higher than our costs and increase annually by 2-5%.

6. We anticipate a net profit margin higher than 3%.
Goals
1. Be the leaders in the investment consultancy industry in Honduras.
2. Increase investment in the country.
3. Promote innovative projects.
4. Create a sustainable tourism sector in Honduras.
5. Relaunch country image.
Teşekkürler
Thank You
Merci
Gracias
SUSTAINABLE TOURISM attempts to make a low impact on the environment and local culture as possible, while helping to generate income, employment and the conservation of the local ecosystem.
INNOVATIVE PROJECTS
Those projects that contribute to the triple bottom line.


Break even analysis
Ratios
sustainable Projects
Don't harm the environment
Use alternative methods of energy, transportation, etc.
Conserve and promote our natural resources.
Using eco friendly materials.
Educating locals about sustainability.
Creation of secondary jobs.
"Creating a better world, one project at a time"
1.
We are the
ONLY
consulting company that promotes innovative projects that will support a
SUSTAINABLE TOURISM
sector in Honduras.
2.
Focus on delivering an aggressive online marketing campaign.
3.
ZaGo Solutions focuses on hotel chains only.
4.
ZaGo Solutions implements projects.
Full transcript