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Online Marketing Plan for Osho

Best practices for internet marketing
by

Mariam Adel

on 15 June 2015

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Transcript of Online Marketing Plan for Osho

Osho Digital Marketing Plan
Preliminary Findings
Digital
Marketing Plan
3 Key Deliverables

One marketing plan
"to rule them all"
Forrester's Website Usability Criteria
Awareness
Customer Retention
Customer Acquistion
Service Promotion
Profitability
Digital Marketing Plan Objectives
Marketing
Sales
Stats
By Maryam and Maryam
What?
How?
Why?

Won’t recommend business with poorly mobile site.
Digital Marketing Plan
efficient, effective or relevant ?
Why Search Engine
Optimization ?
90%
of all smart phone searches lead to an online shopping deal or a visit to a business website.

Relevant?
Your Competitors
are employing
SEO in their
Marketing strategies !

Pre-Website Development
Target Audience
Who who are we aiming at?
For who?
- Google’s Mobile Playbook
Post Content Calendar
Video Marketing
3 Video ideas through 3 different channels of distribution
Client's Tip
Overview of Osho
Safety is?
Thank You!


Any Question?
Summary

Social Media Marketing
67%
40%

Will shift to competitors.
Why?
Stupidity?
Blank
Margin
Blank
Margins
Mis-usage
of Golden-
Triangle
Branding
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- The Guardian
- Bravenet
- Forbes
Mobile Website
89%
- Mobile Playbook
62%
Bahrainis use internet to search
about goods/services
use mobile internet for search
- TRA, 2014

- Mobile Playbook
Osho_spot_the_hazard

BCC
DBTG
NM
Post-Website Development
80% OF THE 15 RESTAURANTS SURVEYED
DYK
Injuries vary between staff and customers; all are accidents that could be foreseen.
RESTAURANT BUSINESS
NEW MARKET?
Home Page - Pre Website Development
Home page - post Website Development
Courses page
Affiliations and Awards page
Credibility
Navigation
Contact us Page
Communication
EER!
Sources of Inspiration
Instagram Page Posts Samples
Key Deliverables
Shoosmith, G. (2012, October 19). Why your business needs a website. Retrieved April 21, 2015, from The Guardian website : http://www.theguardian.com/small-business-network/2012/oct/19/businesses-need-websites
Bradly, A. (2015, May 5). Become a Digital Marketing Strategist. (M. Qurban, Interviewer)
bravenet - Peter Hearn. (n.d.). Website - Its importance for business. Retrieved May 22, 2015, from bravenet website : http://resources.bravenet.com/articles/profit/advertising/website__its_importance_for_business/
Maile Ohye, Google Webmaster Central Blog. (2008, October 8). Linking out: Often it's just applying common sense. Retrieved May 16, 2015, from Google Webmaster Central Blog Website : http://googlewebmastercentral.blogspot.com/2008/10/linking-out-often-its-just-applying.html
Be
B
e
s
afe
b
ecause
w
e
c
are ..

at Osho this is what we believe, we
take time to inform you, so that you may
help to take care of your employees.
HSE Campaigns
Campaign
BCC
Campaign
DBTG
Campaign
NM
Campaign
DYK
Campaign
#osho_spot_the_hazzard
Pre- Mobile
Website
Mobile Version


Website Development

Mobile Website
SEO

Social Media Marketing

Video Marketing


Project Deliverables
Cost Benefit Analysis
Full transcript