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AAD 630, Unit 10: Audience Market Research

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UK Arts Administration

on 20 November 2018

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Transcript of AAD 630, Unit 10: Audience Market Research

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Audience Market Research
Unit 10:
1. Focus Groups
2. Audience Surveys
3. Consulting Firms
4. Industry Organizations
free sample
{ focus group }
READ: Toolkit for Conducting Focus Groups
http://www.rowan.edu/colleges/chss/facultystaff/focusgrouptoolkit.pdf
VISIT: SurveyMonkey
https://www.surveymonkey.com/
VISIT: Performing Arts Center of Los Angeles County
http://www.surveymonkey.com/s/7WDMBJH
VISIT: Bromley Orchestra Survey Results
https://www.bromleysymphony.org/archive/survey
My firm
Other firm
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{ compare }
VISIT: AMS Planning and Research Corp.
http://www.ams-online.com/
The "unofficial" consulting firm
VISIT: ArtsMarket Inc.
http://www.artsmarket.com/
VISIT: American Alliance of Museums
VISIT: Dance/USA
VISIT: League of American Orchestras
VISIT: Opera America
VISIT: TDF: Theatre Development Fund
http://www.aam-us.org/
http://www.danceusa.org/research
http://www.americanorchestras.org/knowledge-research-innovation.html
http://www.operaamerica.org/
http://www.tdf.org/
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