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UX design: from user story map to prototype

DTU course 02809 UX design prototyping

Michael Kai Petersen

on 20 September 2015

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Transcript of UX design: from user story map to prototype

from user story map to prototype
Michael Kai Petersen, PhD

lean UX design:
first imagine user needs
then design a prototype
in order to validate them
.. subsequently iterate
to launch MVP product
a lean canvas can be
turned into a sequence
of prototypes to validate:
1) problem > 2) existing solutions
3) user needs > 4) market segment
5) unique value > 6) solution
a user story map provides
a hierarchical model of
user outcomes and goals
vertically scoped by
sequences of activities
horizontally scoped by
prioritized slices of tasks
consistent design
across different devices
continuous design
within multiple contexts
complementary design
collaboration & control
for a five second test
make a mockup page
ask 10 users what
do they think the app
is doing and for what
segment is it intended
Full transcript