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ROTANA HOTELS & RESORTS
Transcript of ROTANA HOTELS & RESORTS
Rotana is a company offering the best of both worlds. A unique understanding of the culture and communities of the Middle East combined with the collective expertise of an executive team contributing over 35 years of international experience in the service industry.
Selim El Zyr
Nasser Al Nowais
Jumeirah Properties vs. Rotana
Burj Al Arab, Wild Wadi, Emirates hospitality group, Madinat Jumeirah.
Expansion in New york and London
Partnership with airlines
4 awards from Hotelier middle east award
Sharon Sebastian 4378222
Nazira Bulatova 3961564
Tatchout Djofang Mauriac 4471325
Sharang Nage 4357334
Nikita Tenaz Khan 4638773
Rotana's Brand Promise
Rose rehaan rotana, Centro by Rotana
focused in the MENA region
Redeeming gifts through points
16 awards from hotelier middle east award
- Leading hotel management in the Middle East and North Africa
- High profitability and service
- Skilled workforce
- High growth rate
- Strategic planning
- Access information in different languages
- The brand name comes with a perception of being expensive
-High employees' turnover rate
- Open new hotels in other countries
- Location of hotels
- Travelers looking for novel destinations
- Growing competition
- Recession may impact the revenues and profit
- Decline in tourism industry due to natural disasters, terror activities etc.
Rotana has chosen to acknowledge the fact by embracing the challenge of making all time spent with them, Treasured Time.
They are recognized for their hospitality management and its exclusive blend of topnotch standards.
They give utmost value to relationships, which are based on loyalty and friendships.
The Rotana LIFE.
ROTANA'S EXPANSION PLAN
Rotana has properties placed in the Middle East, Africa, South Asia and Eastern Europe.
Rotana have a current properties span of 26 cities.
What do you understand by planning?
To think about something and to plan how to do it is call planning.
Through this case, the importance of long term planning is portrayed.
'What is the plan?’
‘For whom are we planning?’
‘How can we do it better?’
A company has 3 basic questions :
Long term planning is to forecast the future and plan in financial and strategical ways, which shall benefit the business.
It pertains of two important factors ;
Strategic planning (allocating the resources and targeting the market and purpose of the business)
Dedication (to strive hard to reach a certain target or market share)
This case teaches an important lesson and that is long term planning is vital to any company in a service based industry.
Rotana is a leading hospitality chain providing its stakeholders with the 'Best of both worlds' in terms of service influenced by culture with no compromise in meeting with international standards. Achieving excellence through providing value to customers with strategic planning and continuous evaluation of the company to meet the expected level of service quality.
Jumeirah vs. Rotana
Burj Al Arab, Wild wadi, Emirates hospitality academy
partnership with Emirates, Virgin etc - collect airmiles
4 awards in 2012
Jumeirah vs. Rotana
Rose reyhaan rotana, yas water world, Centro by Rotana
Accumulate points to redeem over 600 gifts and benefits
16 awards in year 2012
Goal - The purpose toward which an endeavor is directed.
Objective - Something that one's efforts or actions are intended to attain or accomplish; purpose; target
Plan - Defined as defining the organizational goals and establishing the strategies for achieving those goals, and developing plans to integrate and coordinate work activities.
What role do you think goals would play in planning for Rotana’s expansion?
1- Guides the manager and non-managerial employees by knowing their objectives.
2- It reduces uncertainty by forcing the mangers to focus on their objectives, anticipate change and provide the proper response.
What is your opinion on Rotana’s stated goal?
Having multiple goals
Expanding the hotels leading to globalization
Do they meet the characteristics of a well written goal?
It is IDENTIFIED as S.M.A.R.T